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RecipeGoogle Analytics 4

Run a GA4 pivot for two-dimensional questions

Pivot reports for questions shaped like X by Y, batched when several cuts are needed.

IntentThe two-way cut a flat report cannot show.

2
Steps
2
Tools
1
Rules
1
Failure modes

When to use it

Use it when

  • Device × channel, market × landing, any two-way question.

Do not use it when

  • Beyond two dimensions at once: readability collapses and thresholds bite.

What it needs first

Preconditions

  • The account is ticked in the dashboard, confirmed via list_accounts.

Inputs

window
Analysis window.Default: last 30 days.

Procedure

In order. Every tool named is one the gateway ships, and links to its reference.

  1. Run the pivot with the two dimensions.

  2. Batch related pivots in one call where the question needs several.

Decision rules

The observable condition, what it lets you conclude, and what takes the conclusion back.

  • When

    A cell result rests on tiny counts

    Conclude

    Mark it unjudged: pivots multiply thresholding, and small cells lie.

Evidence every conclusion must carry

  • Every figure carries its account, metric and window.
  • Anything below a readable sample size is reported as unjudged, not as zero.

Where the agent stops

  • The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

How it goes wrong quietly

The cases where the analysis is wrong and still looks right. Read them before trusting a number.

  • Row limits truncate long tails silently: state the limit used.

What the answer contains

01Readout
The figures, with windows and accounts named.
02Flags
What deserves a deeper skill or a human decision.