RecipeGoogle Analytics 4
Read a lead-gen funnel in GA4
The lead funnel read with its offline tail acknowledged: GA4 sees the form, not the sale.
IntentVisit to qualified lead, the B2B money path.
- 2
- Steps
- 2
- Tools
- 1
- Rules
- 1
- Failure modes
When to use it
Use it when
- Lead-gen weekly.
- Before media judgements on lead quality.
Do not use it when
- No specific contraindication beyond the preconditions below.
What it needs first
Required
Preconditions
- The account is ticked in the dashboard, confirmed via list_accounts.
Inputs
window- Analysis window.Default: last 30 days.
Procedure
In order. Every tool named is one the gateway ships, and links to its reference.
Verify lead events and run the funnel to submission.
State explicitly where GA4's visibility ends versus the CRM.
Decision rules
The observable condition, what it lets you conclude, and what takes the conclusion back.
When
Lead volume rose while sales-accepted leads did not (per the humans)
Conclude
Quality moved, not quantity: the finding routes to targeting, not landing pages.
Evidence every conclusion must carry
- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.
Where the agent stops
- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.
How it goes wrong quietly
The cases where the analysis is wrong and still looks right. Read them before trusting a number.
- GA4 cannot see lead quality: never let 'leads' in GA4 stand in for pipeline without saying so.
What the answer contains
- 01Readout
- The figures, with windows and accounts named.
- 02Flags
- What deserves a deeper skill or a human decision.