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RecipeGoogle Analytics 4

Read GA4 performance by geography

Geographic cuts from GA4, the neutral side of every market debate.

IntentThe site's own market map: sessions, engagement, conversions by country.

2
Steps
1
Tools
1
Rules
1
Failure modes

When to use it

Use it when

  • Market prioritisation.
  • Cross-checking ad platform geo claims.

Do not use it when

  • No specific contraindication beyond the preconditions below.

What it needs first

Preconditions

  • The account is ticked in the dashboard, confirmed via list_accounts.

Inputs

window
Analysis window.Default: last 30 days.

Procedure

In order. Every tool named is one the gateway ships, and links to its reference.

  1. Run the geo report.

  2. Compare against ad platforms' geo claims where relevant.

Decision rules

The observable condition, what it lets you conclude, and what takes the conclusion back.

  • When

    A market converts well organically but ads underperform there

    Conclude

    The market works, the media does not: targeting or creative finding, not a market finding.

Evidence every conclusion must carry

  • Every figure carries its account, metric and window.
  • Anything below a readable sample size is reported as unjudged, not as zero.

Where the agent stops

  • The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

How it goes wrong quietly

The cases where the analysis is wrong and still looks right. Read them before trusting a number.

  • IP geography lies at the margins: VPNs and roaming blur small-market reads.

What the answer contains

01Readout
The figures, with windows and accounts named.
02Flags
What deserves a deeper skill or a human decision.