RecipeGoogle Analytics 4
Read the checkout funnel in GA4
The checkout-specific funnel with ecommerce diagnostics first, because this is where measurement gaps cost most.
IntentCart to purchase, the retail money path.
- 2
- Steps
- 2
- Tools
- 1
- Rules
- 1
- Failure modes
When to use it
Use it when
- Retail weekly.
- After checkout releases.
Do not use it when
- No specific contraindication beyond the preconditions below.
What it needs first
Required
Preconditions
- The account is ticked in the dashboard, confirmed via list_accounts.
Inputs
window- Analysis window.Default: last 30 days.
Procedure
In order. Every tool named is one the gateway ships, and links to its reference.
Check ecommerce measurement health.
Run cart → checkout → shipping → payment → purchase, cut by device.
Decision rules
The observable condition, what it lets you conclude, and what takes the conclusion back.
When
Payment-step drop moved after a release
Conclude
Highest-severity product finding on the site: date it against the deploy.
Evidence every conclusion must carry
- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.
Where the agent stops
- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.
How it goes wrong quietly
The cases where the analysis is wrong and still looks right. Read them before trusting a number.
- Payment redirects to PSPs break session continuity: configure referral exclusions before believing the step.
What the answer contains
- 01Readout
- The figures, with windows and accounts named.
- 02Flags
- What deserves a deeper skill or a human decision.