RecipeSearch Console
Split Search Console performance into brand and non-brand
Brand versus non-brand on search analytics, the split every organic report needs.
IntentThe two organic economies, separated before any trend claim.
- 2
- Steps
- 1
- Tools
- 1
- Rules
- 1
- Failure modes
When to use it
Use it when
- Every reporting cycle.
Do not use it when
- No specific contraindication beyond the preconditions below.
What it needs first
Required
Preconditions
- The account is ticked in the dashboard, confirmed via list_accounts.
Inputs
window- Analysis window.Default: last 30 days.
Procedure
In order. Every tool named is one the gateway ships, and links to its reference.
Query search analytics and classify queries by brand rule.
Trend the two separately.
Decision rules
The observable condition, what it lets you conclude, and what takes the conclusion back.
When
Brand holds while non-brand decays
Conclude
The site is coasting on reputation: the decay is the finding the blend was hiding.
Evidence every conclusion must carry
- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.
Where the agent stops
- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.
How it goes wrong quietly
The cases where the analysis is wrong and still looks right. Read them before trusting a number.
- Brand misspellings leak across the split: state the classification rule.
What the answer contains
- 01Readout
- The figures, with windows and accounts named.
- 02Flags
- What deserves a deeper skill or a human decision.