RecipeGoogle Ads
Read Google video campaign performance properly
Video metrics via GAQL: views, view rates, CPV, with audience retention where exposed.
IntentVideo campaigns judged on video economics, not search metrics.
- 2
- Steps
- 2
- Tools
- 1
- Rules
- 1
- Failure modes
When to use it
Use it when
- YouTube spend at meaningful levels.
Do not use it when
- Judging video on CTR: view economics first.
What it needs first
Required
Preconditions
- The account is ticked in the dashboard, confirmed via list_accounts.
Inputs
window- Analysis window.Default: last 30 days.
Procedure
In order. Every tool named is one the gateway ships, and links to its reference.
Query video metrics per campaign.
Rank on view rate and CPV against account norms.
Decision rules
The observable condition, what it lets you conclude, and what takes the conclusion back.
When
View rate collapses after the first seconds consistently
Conclude
Hook problem: creative finding, with the retention point named.
Evidence every conclusion must carry
- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.
Where the agent stops
- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.
How it goes wrong quietly
The cases where the analysis is wrong and still looks right. Read them before trusting a number.
- View definitions differ by format: 30 seconds, or full length if shorter — compare like with like.
What the answer contains
- 01Readout
- The figures, with windows and accounts named.
- 02Flags
- What deserves a deeper skill or a human decision.