RecipeGoogle Ads
Apply a Google Ads naming convention with Safe Writes
The execution half of the naming audit on Google Ads: renames staged as Safe Write previews, applied on confirmation.
IntentRename the violators the naming audit found, previewed one by one.
- 3
- Steps
- 2
- Tools
- 1
- Rules
- 1
- Failure modes
When to use it
Use it when
- After naming-consistency-audit produced its list.
Do not use it when
- Without the audit: renaming without a convention just rearranges the mess.
- When exports key on names: fix the exports to key on IDs first.
What it needs first
Required
Preconditions
- The account is ticked in the dashboard, confirmed via list_accounts.
Inputs
window- Analysis window.Default: last 30 days.
Procedure
In order. Every tool named is one the gateway ships, and links to its reference.
Take the audit's list and derive each target name.
Preview each rename, apply nothing.
After human confirmation, apply and re-read the names.
Decision rules
The observable condition, what it lets you conclude, and what takes the conclusion back.
When
A rename would collide with an existing name
Conclude
Skip and flag: two campaigns sharing a name is worse than one violating the convention.
Evidence every conclusion must carry
- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.
Where the agent stops
- Every rename previews and waits for confirmation: bulk renaming without a human eye is how reports break at midnight.
How it goes wrong quietly
The cases where the analysis is wrong and still looks right. Read them before trusting a number.
- Change history will attribute a wall of renames to one hour: warn whoever reads the log next.
What the answer contains
- 01Readout
- The figures, with windows and accounts named.
- 02Flags
- What deserves a deeper skill or a human decision.