RecipeGoogle Ads
Assemble the Google Ads monthly report in one pass
The single-platform monthly pack for Google Ads: both months' numbers, the movers explained, the changes logged.
IntentThe Google Ads month in one document: results, movers, work done, next month.
- 2
- Steps
- 3
- Tools
- 1
- Rules
- 1
- Failure modes
When to use it
Use it when
- Month-end, every month.
- Feeding the cross-platform client review.
Do not use it when
- Before the month closes plus the platform's conversion lag: early packs get re-litigated.
What it needs first
Required
Preconditions
- The account is ticked in the dashboard, confirmed via list_accounts.
Inputs
window- Analysis window.Default: last 30 days.
Procedure
In order. Every tool named is one the gateway ships, and links to its reference.
Pull the closed month and the previous one, campaign level.
Explain the movers with the platform's own context.
Decision rules
The observable condition, what it lets you conclude, and what takes the conclusion back.
When
A mover has no logged explanation
Conclude
Label it hypothesis, dated: a pack that guesses silently teaches the client to distrust the rest.
Evidence every conclusion must carry
- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.
Where the agent stops
- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.
How it goes wrong quietly
The cases where the analysis is wrong and still looks right. Read them before trusting a number.
- Month lengths differ: compare daily rates or say raw totals are calendar-shaped.
What the answer contains
- 01Readout
- The figures, with windows and accounts named.
- 02Flags
- What deserves a deeper skill or a human decision.