Read Google Ads keyword performance without drowning
Keyword-level performance with match types, filtered to rows with enough clicks to mean something.
IntentKeywords ranked by spend with quality signals, cut to what is judgeable.
- 2
- Steps
- 1
- Tools
- 2
- Rules
- 2
- Failure modes
When to use it
Use it when
- After an ad-group readout flags a group.
- Monthly keyword hygiene.
Do not use it when
- Below ~20 clicks per keyword: judge themes, not keywords, at that volume.
What it needs first
Required
Preconditions
- The account is ticked in the dashboard, confirmed via list_accounts.
Inputs
window- Analysis window.Default: last 30 days.
Procedure
In order. Every tool named is one the gateway ships, and links to its reference.
Pull keyword performance with match types over the window.
Split brand from non-brand before any average is computed.
Decision rules
The observable condition, what it lets you conclude, and what takes the conclusion back.
When
Brand and non-brand are averaged together
Conclude
The blended CPA is fiction: report the two separately, always.
When
A broad-match keyword's spend dwarfs its exact sibling
Conclude
Check its search terms before judging it: the keyword is a net, not a term.
Evidence every conclusion must carry
- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.
Where the agent stops
- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.
How it goes wrong quietly
The cases where the analysis is wrong and still looks right. Read them before trusting a number.
- Judging keywords during a learning phase after bid changes.
- Low-volume keywords look free or broken; they are just small.
What the answer contains
- 01Readout
- The figures, with windows and accounts named.
- 02Flags
- What deserves a deeper skill or a human decision.