RecipeGoogle Ads
Split Google Ads performance into brand and non-brand
Campaign and keyword performance partitioned by brand terms, the split every honest search report starts with.
IntentThe two economies of a search account, separated before anyone quotes an average.
- 2
- Steps
- 3
- Tools
- 1
- Rules
- 1
- Failure modes
When to use it
Use it when
- Every reporting cycle.
- Before efficiency comparisons with other channels.
Do not use it when
- No specific contraindication beyond the preconditions below.
What it needs first
Required
Preconditions
- The account is ticked in the dashboard, confirmed via list_accounts.
Inputs
window- Analysis window.Default: last 30 days.
Procedure
In order. Every tool named is one the gateway ships, and links to its reference.
Identify brand terms and campaigns from names and keyword text.
Aggregate the two partitions separately over the window.
Decision rules
The observable condition, what it lets you conclude, and what takes the conclusion back.
When
Brand share of conversions grew while total held
Conclude
Non-brand is shrinking under a stable top line: the blended number hides a decline.
Evidence every conclusion must carry
- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.
Where the agent stops
- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.
How it goes wrong quietly
The cases where the analysis is wrong and still looks right. Read them before trusting a number.
- Partial-match brand terms (misspellings, brand+category) leak across the split: state the classification rule used.
What the answer contains
- 01Readout
- The figures, with windows and accounts named.
- 02Flags
- What deserves a deeper skill or a human decision.