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Read Google Ads ad group performance inside one campaign

Ad group performance inside a campaign, ranked and statused, the step below the campaign table.

IntentThe ad-group table for one campaign, spend-ranked, with statuses.

2
Steps
2
Tools
1
Rules
1
Failure modes

When to use it

Use it when

  • A campaign flagged in the campaign readout needs its inside read.

Do not use it when

  • Across the whole account at once: the table stops being readable, go campaign by campaign.

What it needs first

Required

Preconditions

  • The account is ticked in the dashboard, confirmed via list_accounts.

Inputs

window
Analysis window.Default: last 30 days.

Procedure

In order. Every tool named is one the gateway ships, and links to its reference.

  1. Pull the campaign's ad groups with statuses.

  2. Pull ad-group performance over the window.

Decision rules

The observable condition, what it lets you conclude, and what takes the conclusion back.

  • When

    One ad group holds most of the campaign's spend

    Conclude

    The campaign's story is that ad group's story: descend into keywords there first.

Evidence every conclusion must carry

  • Every figure carries its account, metric and window.
  • Anything below a readable sample size is reported as unjudged, not as zero.

Where the agent stops

  • The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

How it goes wrong quietly

The cases where the analysis is wrong and still looks right. Read them before trusting a number.

  • Comparing ad groups with different bid strategies as if the auction treated them alike.

What the answer contains

01Readout
The figures, with windows and accounts named.
02Flags
What deserves a deeper skill or a human decision.