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skills/performance-max-dashboard.md

RecipeGoogle Ads

Build a Performance Max dashboard in Claude

Builds the Get MCP Ads Performance Max template as a Claude dashboard: PMax KPIs against an equivalent comparison period, spend and returns by channel (Search, Display, YouTube, Gmail, Discover, Maps) with the small channels kept readable, daily channel mix, campaigns by channel and asset groups.

IntentA live page that opens the Performance Max black box: where the money runs, what each channel returns, which campaigns and asset groups carry it.

3
Steps
1
Tools
3
Rules
2
Failure modes

When to use it

Use it when

  • Someone asks for a Performance Max dashboard, a PMax channel breakdown or where PMax spends, as a report they can keep in Claude.

Do not use it when

  • A one-off channel figure: answer in the conversation.
  • Hosts without Claude's Dashboard artifact type: answer in the conversation with the matching reports instead.

What it needs first

Required

Preconditions

  • The organisation is on Team or Enterprise: ready-made dashboards are not offered on Free or Pro.
  • The account is ticked in the dashboard, confirmed via list_accounts.

Inputs

window
Analysis window.Default: last 30 days.

Procedure

In order. Every tool named is one the gateway ships, and links to its reference.

  1. Resolve the client's Google Ads account running Performance Max with list_accounts.

  2. Fetch the performance-max template for that account.

  3. Create a Dashboard artifact, write every document exactly as given in one batch, read its check, hand over with the lines given.

Decision rules

The observable condition, what it lets you conclude, and what takes the conclusion back.

  • When

    The template is refused with PLAN_REQUIRED

    Conclude

    Say the dashboards come with Team and Enterprise and that only the account owner changes the plan; answer the question in the conversation meanwhile.

  • When

    The account has no Performance Max campaign over the period

    Conclude

    Say so and offer the Google Shopping or scorecard dashboard instead of an empty page.

  • When

    A reader sees a source fail to load

    Conclude

    Their own Get MCP Ads access decides: check that their connection covers this client's workspace and that their plan includes dashboards before changing the dashboard.

Evidence every conclusion must carry

  • Every figure carries its account, metric and window.
  • Anything below a readable sample size is reported as unjudged, not as zero.

Where the agent stops

  • The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

How it goes wrong quietly

The cases where the analysis is wrong and still looks right. Read them before trusting a number.

  • Editing the template's page or queries by hand loses the provenance of each figure: ask for changes by name instead.
  • Reading Shopping placements as missing: Google counts them inside Search in its Performance Max channel reporting.

What the answer contains

01Readout
The figures, with windows and accounts named.
02Flags
What deserves a deeper skill or a human decision.