RecipeGoogle Ads
Read Google's bid and budget simulations
The simulation curves, read out as decisions: volume available, at what marginal cost.
IntentWhat Google's own counterfactuals say a change would trade.
- 2
- Steps
- 1
- Tools
- 1
- Rules
- 1
- Failure modes
When to use it
Use it when
- Before target or budget changes on meaningful campaigns.
Do not use it when
- On fresh or tiny campaigns: no volume, no simulation worth reading.
What it needs first
Required
Preconditions
- The account is ticked in the dashboard, confirmed via list_accounts.
Inputs
window- Analysis window.Default: last 30 days.
Procedure
In order. Every tool named is one the gateway ships, and links to its reference.
Pull available simulations for the scope.
Translate each curve into its decision: what +X budget or ±Y target buys.
Decision rules
The observable condition, what it lets you conclude, and what takes the conclusion back.
When
The curve shows flat conversions beyond the current spend point
Conclude
More budget buys impressions, not results: quote the plateau.
Evidence every conclusion must carry
- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.
Where the agent stops
- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.
How it goes wrong quietly
The cases where the analysis is wrong and still looks right. Read them before trusting a number.
- Simulations expire fast and assume the current auction: never quote one older than the market it measured.
What the answer contains
- 01Readout
- The figures, with windows and accounts named.
- 02Flags
- What deserves a deeper skill or a human decision.