# TikTok Ads MCP Server

Auction reporting, creative fatigue recipes, audience overlap, Spark Ads joins.

| | |
| --- | --- |
| Dedicated endpoint | `https://mcp.getmcpads.com/tiktok-ads/mcp` |
| Tools | 32, 5 of which write |
| Metrics | 277 |
| Dimensions | 16 |

Writes: Pause or resume a campaign or ad group. Change a campaign or ad group budget. Create a campaign, always paused.

## What you can ask

### Which TikTok creatives are fatiguing, and what should we swap them for?

Reads ad-level daily reporting, spots the frequency and CTR decay pattern, and returns the refresh recipes TikTok's own diagnostics imply.

Tools: `tiktok_get_creative_fatigue_recipes`, `tiktok_get_insights`, `tiktok_get_creatives`

### Are two of our TikTok ad groups bidding against each other?

Compares targeting fields, custom audiences and saved audiences across ad groups and reports where the overlap is large enough to matter.

Tools: `tiktok_get_audience_overlap`, `tiktok_get_adgroups`, `tiktok_get_audience_details`

### Spend, CPA and ROAS by campaign across all four platforms, last 7 days against the 7 before.

One request, four APIs. Each platform's insights tool plans its own query, then the assistant lines the rows up in a single table.

Tools: `meta_get_insights`, `google_ads_get_insights`, `tiktok_get_insights`, `pinterest_run_report`

### Relaunch the TikTok campaigns we paused during the stock shortage.

Finds the campaigns by delivery status and previous status, then resumes them and confirms the new budget on each.

Tools: `tiktok_get_delivery_status`, `tiktok_update_campaign_status`, `tiktok_update_campaign_budget`

## Metric families

App (68), Website (27), Calculated (26), Attribution (25), Tiktok (23), Skan (18), Core (16), Shop (15), Video (12), Social (9), Instant experience (8), Interactive (8), Offline (8), Live (7), Clicks (5), Messaging (2)

## Dimension families

Id (4), Conversion (3), Search (3), Asset (2), Targeting (2), Time (2)

## Playbooks that use it

- https://www.getmcpads.com/guides/campaign-audit.md
- https://www.getmcpads.com/guides/cross-platform-report.md
- https://www.getmcpads.com/guides/creative-fatigue.md

## Full reference

- [TikTok Ads MCP API reference](https://www.getmcpads.com/docs/sources/tiktok-ads): All 32 tools, with every parameter and what it accepts.
- [Metrics](https://www.getmcpads.com/docs/sources/tiktok-ads/metrics): 277 metrics, each with the field name it maps to.
- [Dimensions](https://www.getmcpads.com/docs/sources/tiktok-ads/dimensions): 16 ways to break a report down, with their constraints.
- [Set up TikTok Ads](https://www.getmcpads.com/guides/sources/tiktok-ads): Connecting the account, and what to ask once it is connected.