# Google Analytics 4 MCP Server

Reports, realtime, funnels, key events, ecommerce and server-side tagging diagnostics.

| | |
| --- | --- |
| Dedicated endpoint | `https://mcp.getmcpads.com/ga4/mcp` |
| Tools | 27, 0 of which write |
| Metrics | 51 |
| Dimensions | 62 |

Read only. No write tool is announced on this source.

## What you can ask

### Is our GA4 property measuring what we think it is?

Runs the ecommerce, server-side tagging and key event diagnostics in one pass, and lists the events that are declared but never fire, or fire without the parameters the reports expect.

Tools: `ga4_get_ecommerce_diagnostics`, `ga4_get_server_side_tagging_diagnostics`, `ga4_get_key_events`

### Did the checkout funnel move after Tuesday's release?

Runs the GA4 funnel report step by step over both windows and flags the step where the drop-off changed, not just the total.

Tools: `ga4_run_advanced_funnel_report`, `ga4_get_ecommerce_diagnostics`, `ga4_run_report`

### Where did last week's sessions and revenue come from, by channel?

Reads the property's own channel grouping rather than a default one, then reports sessions, key events and revenue per channel against the week before.

Tools: `ga4_get_channel_groups`, `ga4_run_report`, `ga4_get_key_events`

## Metric families

Ecommerce (12), Revenue (11), Traffic (9), Engagement (7), Ads (4), Conversions (4), User (4)

## Dimension families

Ecommerce (12), Traffic source (12), Time (11), Device (8), Page (7), Geography (6), User (4), Event (2)

## Playbooks that use it

- https://www.getmcpads.com/guides/cross-platform-report.md
- https://www.getmcpads.com/guides/ga4-analysis.md

## Full reference

- [Google Analytics 4 MCP API reference](https://www.getmcpads.com/docs/sources/ga4): All 27 tools, with every parameter and what it accepts.
- [Metrics](https://www.getmcpads.com/docs/sources/ga4/metrics): 51 metrics, each with the field name it maps to.
- [Dimensions](https://www.getmcpads.com/docs/sources/ga4/dimensions): 62 ways to break a report down, with their constraints.
- [Set up Google Analytics 4](https://www.getmcpads.com/guides/sources/ga4): Connecting the account, and what to ask once it is connected.