# Microsoft Advertising MCP Server

Search, Audience and Performance Max account structure, keywords, targeting, audiences, UET, image and video assets, and asynchronous reports.

External assistant access is not enabled. Sandbox testing and production account discovery are available to authorized operators. Publisher and external-tenant consent verification remain in progress; the developer token has already been obtained.

| | |
| --- | --- |
| Dedicated endpoint | `https://mcp.getmcpads.com/bing-ads/mcp` |
| Tools | 39, 20 of which write |
| Metrics | 109 |
| Dimensions | 84 |

Writes: Native campaign, ad group, ad, keyword, targeting, audience, conversion and asset operations are implemented and tested in selected sandbox configurations. Production writes remain disabled.

## What you can ask

### Compare Microsoft campaign results by day.

When access is enabled, selects compatible report columns, submits the report and polls its signed receipt. Empty sandbox results are not evidence of performance.

Tools: `bing_get_reporting_schema`, `bing_get_insights`, `bing_get_report`

### Create a paused Microsoft Search campaign, ad group and ad in sandbox.

Checks native schemas and account eligibility, then previews and verifies each object. Production writes and external assistant access remain disabled.

Tools: `bing_get_write_schema`, `bing_create_campaign`, `bing_create_ad_group`, `bing_create_ad`

## Metric families

Delivery (45), Conversion (40), Cost (14), Video (10)

## Dimension families

Report attributes (84)

## Playbooks that use it

_None yet._

## Full reference

- [Microsoft Advertising MCP API reference](https://www.getmcpads.com/docs/sources/bing-ads): All 39 tools, with every parameter and what it accepts.
- [Metrics](https://www.getmcpads.com/docs/sources/bing-ads/metrics): 109 metrics, each with the field name it maps to.
- [Dimensions](https://www.getmcpads.com/docs/sources/bing-ads/dimensions): 84 dimensions and report attributes, with their constraints.
- [Set up Microsoft Advertising](https://www.getmcpads.com/guides/sources/bing-ads): Connecting the account, and what to ask once it is connected.