# Apple Ads MCP Server

App Store campaigns, ad groups, keywords and performance reports with native attribution metrics.

OAuth provider registered. Live advertiser acceptance is in progress; Apple account roles apply.

| | |
| --- | --- |
| Dedicated endpoint | `https://mcp.getmcpads.com/apple-ads/mcp` |
| Tools | 15, 7 of which write |
| Metrics | 9 |
| Dimensions | 8 |

Writes: Create paused campaigns, ad groups and keywords; update names, status and campaign budgets. Create additional ad accounts in your Apple organization.

## What you can ask

### Which Apple search terms spent money without producing installs?

Reads the native search-term report for explicit campaigns, preserving attribution metrics and pagination so incomplete coverage stays visible.

Tools: `apple_ads_get_campaigns`, `apple_ads_get_report`, `apple_ads_get_keywords`

### Which Apple Search Ads campaigns drove installs last month?

Lists campaigns and reads Apple's native spend, taps and attributed installs for the chosen dates and account timezone.

Tools: `apple_ads_get_campaigns`, `apple_ads_get_report`

## Metric families

Other (9)

## Dimension families

Other (8)

## Playbooks that use it

_None yet._

## Full reference

- [Apple Ads MCP API reference](https://www.getmcpads.com/docs/sources/apple-ads): All 15 tools, with every parameter and what it accepts.
- [Metrics](https://www.getmcpads.com/docs/sources/apple-ads/metrics): 9 metrics, each with the field name it maps to.
- [Dimensions](https://www.getmcpads.com/docs/sources/apple-ads/dimensions): 8 dimensions and report attributes, with their constraints.
- [Set up Apple Ads](https://www.getmcpads.com/guides/sources/apple-ads): Connecting the account, and what to ask once it is connected.