# Read TikTok search ads maturity for the account

> Tier: recipe. Operating recipe: real tool sequence, core rules, known traps.

Search ads maturity and keyword landscape read as an entry decision.

**Intent.** Whether TikTok search is worth entering now, on the account's own signals.

## When to use

- Considering TikTok search budgets.
- Quarterly strategy.

## When not to use

- No specific contraindication beyond the preconditions below.

## Sources

Required: TikTok Ads

## Preconditions

- The account is ticked in the dashboard, confirmed via list_accounts.

## Inputs

- `window`: Analysis window. Default: last 30 days.

## Procedure

1. Read the account's search maturity signals. — tools: `tiktok_get_search_ads_maturity`
2. Probe keyword availability on the account's themes. — tools: `tiktok_search_keywords`

## Decision rules

- **When** Theme keywords show real volume and the account has converting creative → **conclude** Pilot-sized entry is defensible: propose scope and budget, not a full shift.

## Evidence requirements

- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.

## Human approval boundary

- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

## Failure modes

- Search intent on TikTok differs from Google's: volumes do not translate into the same conversion economics.

## Output

- **Readout**: The figures, with windows and accounts named.
- **Flags**: What deserves a deeper skill or a human decision.