# Read TikTok performance by country

> Tier: recipe. Operating recipe: real tool sequence, core rules, known traps.

Country cuts with advertiser timezone respected, for multi-market TikTok accounts.

**Intent.** Market truth inside consolidated advertisers.

## When to use

- Multi-market advertisers.

## When not to use

- No specific contraindication beyond the preconditions below.

## Sources

Required: TikTok Ads

## Preconditions

- The account is ticked in the dashboard, confirmed via list_accounts.

## Inputs

- `window`: Analysis window. Default: last 30 days.

## Procedure

1. Pull insights by country. — tools: `tiktok_get_insights`
2. Rank markets on the account KPI at volume.

## Decision rules

- **When** A market underperforms persistently inside blended targeting → **conclude** Split it out or exclude: blended optimisation will keep feeding it.

## Evidence requirements

- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.

## Human approval boundary

- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

## Failure modes

- Content locality drives TikTok more than most platforms: a market's problem is often a language problem.

## Output

- **Readout**: The figures, with windows and accounts named.
- **Flags**: What deserves a deeper skill or a human decision.