# Read Pinterest keyword intelligence for a theme

> Tier: recipe. Operating recipe: real tool sequence, core rules, known traps.

Keyword intelligence read as both targeting list and copy source: the words users actually search there.

**Intent.** Search terms and volumes in Pinterest's own search, for targeting and creative language.

## When to use

- Planning search-targeted campaigns.
- Writing pin copy.

## When not to use

- Assuming Google volumes transfer: Pinterest search is its own language.

## Sources

Required: Pinterest Ads

## Preconditions

- The account is ticked in the dashboard, confirmed via list_accounts.

## Inputs

- `window`: Analysis window. Default: last 30 days.

## Procedure

1. Pull keyword intelligence for the theme. — tools: `pinterest_get_keyword_intelligence`
2. Group into targeting sets and copy vocabulary.

## Decision rules

- **When** The theme's Pinterest vocabulary differs from the brand's → **conclude** Use the platform's words in targeting and copy: the gap is the finding.

## Evidence requirements

- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.

## Human approval boundary

- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

## Failure modes

- Seasonal terms peak weeks before purchase seasons: timing misread flattens the value.

## Output

- **Readout**: The figures, with windows and accounts named.
- **Flags**: What deserves a deeper skill or a human decision.

## Related

- Skill: [pinterest-planning](https://www.getmcpads.com/skills/pinterest-planning.md)