# Read Pinterest campaign performance the right way

> Tier: recipe. Operating recipe: real tool sequence, core rules, known traps.

The Pinterest campaign table, with entity statuses forced wide so archived history is not silently dropped.

**Intent.** Campaign performance ranked by spend, objectives visible, archived counted.

## When to use

- Any 'how is Pinterest doing' question.

## When not to use

- No specific contraindication beyond the preconditions below.

## Sources

Required: Pinterest Ads

## Preconditions

- The account is ticked in the dashboard, confirmed via list_accounts.

## Inputs

- `window`: Analysis window. Default: last 30 days.

## Procedure

1. Pull campaigns and entities with all statuses. — tools: `pinterest_get_account_entities`
2. Pull performance ranked by spend. — tools: `pinterest_run_report`

## Decision rules

- **When** A historical comparison omits archived campaigns → **conclude** Re-pull with statuses forced: 21 archived campaigns of history is not nothing.

## Evidence requirements

- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.

## Human approval boundary

- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

## Failure modes

- Default status filters hide archived entities: period comparisons amputate silently.

## Output

- **Readout**: The figures, with windows and accounts named.
- **Flags**: What deserves a deeper skill or a human decision.