# Map a Meta account structure in one pass

> Tier: recipe. Operating recipe: real tool sequence, core rules, known traps.

The full structure map: campaigns, ad sets, budget modes, the pre-read for audits and onboarding.

**Intent.** The campaign tree with objectives, budgets and buying types, on one page.

## When to use

- Onboarding.
- Before restructures.

## When not to use

- No specific contraindication beyond the preconditions below.

## Sources

Required: Meta Ads

## Preconditions

- The account is ticked in the dashboard, confirmed via list_accounts.

## Inputs

- `window`: Analysis window. Default: last 30 days.

## Procedure

1. Pull the campaign structure. — tools: `meta_get_campaign_structure`
2. Annotate with spend to show where the tree carries weight. — tools: `meta_get_insights`

## Decision rules

- **When** Many near-empty campaigns fragment spend → **conclude** Fragmentation starves learning: quantify how many ad sets run below learning thresholds.

## Evidence requirements

- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.

## Human approval boundary

- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

## Failure modes

- Archived entities hide by default: say whether the map includes them.

## Output

- **Readout**: The figures, with windows and accounts named.
- **Flags**: What deserves a deeper skill or a human decision.

## Related

- Skill: [account-audit](https://www.getmcpads.com/skills/account-audit.md)
- Skill: [new-client-onboarding](https://www.getmcpads.com/skills/new-client-onboarding.md)