# Read organic content context behind paid performance

> Tier: recipe. Operating recipe: real tool sequence, core rules, known traps.

Organic enrichment joined to paid reads, for the accounts where the page's own content moves outcomes.

**Intent.** What the brand's organic presence adds to or explains about paid results.

## When to use

- Creator-heavy or content-led brands.
- When paid engagement moves with no media change.

## When not to use

- No specific contraindication beyond the preconditions below.

## Sources

Required: Meta Ads

## Preconditions

- The account is ticked in the dashboard, confirmed via list_accounts.

## Inputs

- `window`: Analysis window. Default: last 30 days.

## Procedure

1. Pull organic content enrichment. — tools: `meta_get_organic_content_enrichment`
2. Align organic spikes against paid movements. — tools: `meta_get_insights`

## Decision rules

- **When** Paid engagement moved in step with an organic spike → **conclude** Attribute jointly, not to media skill: date both.

## Evidence requirements

- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.

## Human approval boundary

- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

## Failure modes

- Correlation across one spike proves nothing: require repetition before claiming the pattern.

## Output

- **Readout**: The figures, with windows and accounts named.
- **Flags**: What deserves a deeper skill or a human decision.