# Read Meta performance by country

> Tier: recipe. Operating recipe: real tool sequence, core rules, known traps.

Country breakdown with currency-consistent comparison, the geo audit for consolidated accounts.

**Intent.** Market-level truth inside multi-country campaigns.

## When to use

- Multi-market campaigns.
- Before geo splits.

## When not to use

- No specific contraindication beyond the preconditions below.

## Sources

Required: Meta Ads

## Preconditions

- The account is ticked in the dashboard, confirmed via list_accounts.

## Inputs

- `window`: Analysis window. Default: last 30 days.

## Procedure

1. Pull insights by country. — tools: `meta_get_insights`
2. Rank spend vs result share per market.

## Decision rules

- **When** One market absorbs spend at poor economics inside a blended campaign → **conclude** Split or exclude: blended delivery optimises the blend, not your priorities.

## Evidence requirements

- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.

## Human approval boundary

- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

## Failure modes

- Small markets threshold into noise: judge share, not absolutes, below volume.

## Output

- **Readout**: The figures, with windows and accounts named.
- **Flags**: What deserves a deeper skill or a human decision.