# Review Meta brand safety controls

> Tier: recipe. Operating recipe: real tool sequence, core rules, known traps.

Brand safety controls read against the brand's written rules: blocklists, inventory filters, exclusions.

**Intent.** What the account excludes and allows, against brand policy.

## When to use

- Quarterly.
- After brand-safety incidents anywhere in the industry make clients call.

## When not to use

- No specific contraindication beyond the preconditions below.

## Sources

Required: Meta Ads

## Preconditions

- The account is ticked in the dashboard, confirmed via list_accounts.

## Inputs

- `window`: Analysis window. Default: last 30 days.

## Procedure

1. Pull the account's brand safety controls. — tools: `meta_get_brand_safety_controls`
2. Compare against the brand's stated policy and note gaps.

## Decision rules

- **When** Inventory filter sits at the loosest setting with no documented decision → **conclude** Flag as an undecided default, not a choice: someone should own it explicitly.

## Evidence requirements

- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.

## Human approval boundary

- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

## Failure modes

- Controls differ per placement: a check at account level can miss placement-level gaps.

## Output

- **Readout**: The figures, with windows and accounts named.
- **Flags**: What deserves a deeper skill or a human decision.