# Find this period's organic winners and losers fast

> Tier: recipe. Operating recipe: real tool sequence, core rules, known traps.

The losses-and-gains comparison as a weekly habit, the trigger for deeper triage.

**Intent.** What moved, ranked by click impact, in one pass.

## When to use

- Weekly.
- After algorithm update chatter.

## When not to use

- Windows under 14 days on small sites: noise wins.

## Sources

Required: Search Console

## Preconditions

- The account is ticked in the dashboard, confirmed via list_accounts.

## Inputs

- `window`: Analysis window. Default: last 30 days.

## Procedure

1. Run losses and gains over comparable windows. — tools: `gsc_find_losses_gains`
2. Escalate real losers to organic-decay-triage.

## Decision rules

- **When** Losses cluster in one directory or template → **conclude** Structural, not editorial: name the pattern before assigning rewrites.

## Evidence requirements

- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.

## Human approval boundary

- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

## Failure modes

- Comparing across seasonal boundaries manufactures losses: align the windows.

## Output

- **Readout**: The figures, with windows and accounts named.
- **Flags**: What deserves a deeper skill or a human decision.

## Related

- Skill: [organic-decay-triage](https://www.getmcpads.com/skills/organic-decay-triage.md)