# Read the Google Ads landing pages report

> Tier: recipe. Operating recipe: real tool sequence, core rules, known traps.

The landing page view: clicks, mobile speed, valid status per URL.

**Intent.** Which URLs take the clicks, and their mobile health, in one table.

## When to use

- Weekly hygiene.
- After site deploys.

## When not to use

- As the full audit: landing-page-audit joins GA4 and classifies causes.

## Sources

Required: Google Ads

## Preconditions

- The account is ticked in the dashboard, confirmed via list_accounts.

## Inputs

- `window`: Analysis window. Default: last 30 days.

## Procedure

1. Pull the landing page view. — tools: `google_ads_get_landing_pages`
2. Rank by clicks and flag invalid or slow rows.

## Decision rules

- **When** Any URL with meaningful clicks reports invalid → **conclude** Emergency: bought clicks are landing on a broken page right now.

## Evidence requirements

- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.

## Human approval boundary

- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

## Failure modes

- Parameter variants split one page across rows: normalise before ranking.

## Output

- **Readout**: The figures, with windows and accounts named.
- **Flags**: What deserves a deeper skill or a human decision.

## Related

- Skill: [landing-page-audit](https://www.getmcpads.com/skills/landing-page-audit.md)