# Review Google Ads RSA copy and asset performance

> Tier: recipe. Operating recipe: real tool sequence, core rules, known traps.

RSA assets read via GAQL: performance labels per asset, the copy review with data attached.

**Intent.** Which headlines and descriptions carry the ads, from the asset view.

## When to use

- Quarterly copy refreshes.
- Ad strength complaints.

## When not to use

- Judging assets below meaningful serve volume.

## Sources

Required: Google Ads

## Preconditions

- The account is ticked in the dashboard, confirmed via list_accounts.

## Inputs

- `window`: Analysis window. Default: last 30 days.

## Procedure

1. Query ad and asset performance via GAQL. — tools: `google_ads_run_gaql`
2. Rank assets by performance label and serve share.

## Decision rules

- **When** 'Low' labelled assets persist across refreshes → **conclude** Replace, do not rephrase: the angle failed, not the wording.

## Evidence requirements

- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.

## Human approval boundary

- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

## Failure modes

- Asset labels need volume to mean anything: 'Unrated' is data absence, not mediocrity.

## Output

- **Readout**: The figures, with windows and accounts named.
- **Flags**: What deserves a deeper skill or a human decision.