# Sweep creative performance across every platform

> Tier: recipe. Operating recipe: real tool sequence, core rules, known traps.

Creative results joined across platforms: what wins where, which winners never travelled.

**Intent.** The best and worst performing creative everywhere, one ranked view.

## When to use

- Monthly creative councils.
- Before production briefs.

## When not to use

- No specific contraindication beyond the preconditions below.

## Sources

Required: any connected source

## Preconditions

- The account is ticked in the dashboard, confirmed via list_accounts.

## Inputs

- `window`: Analysis window. Default: last 30 days.

## Procedure

1. Pull creative-level results per platform. — tools: `meta_get_creatives`, `meta_get_insights`, `tiktok_get_creatives`, `tiktok_get_insights`, `pinterest_get_pin_analytics`
2. Rank winners per platform and list the untravelled ones.

## Decision rules

- **When** A winner on one platform has no equivalent elsewhere → **conclude** The cheapest test in the account: adapt and ship it there, sized as a proposal.

## Evidence requirements

- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.

## Human approval boundary

- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

## Failure modes

- Formats do not translate literally: a 9:16 TikTok winner is a hypothesis on Pinterest, not a certainty.

## Output

- **Readout**: The figures, with windows and accounts named.
- **Flags**: What deserves a deeper skill or a human decision.

## Related

- Skill: [creative-fatigue](https://www.getmcpads.com/skills/creative-fatigue.md)
- Skill: [cross-platform-performance](https://www.getmcpads.com/skills/cross-platform-performance.md)