# Get a spend and results snapshot across every platform

> Tier: recipe. Operating recipe: real tool sequence, core rules, known traps.

The fastest honest cross-platform table: spend and headline results per connected platform, one window, one currency.

**Intent.** One table: spend and results everywhere, right now.

## When to use

- 'Where are we this month' asked by anyone.
- The first read of any working session.

## When not to use

- As the decision table: cross-platform-performance reconciles against GA4 before decisions.

## Sources

Required: any connected source

## Preconditions

- The account is ticked in the dashboard, confirmed via list_accounts.

## Inputs

- `window`: Analysis window. Default: last 30 days.

## Procedure

1. Pull spend and conversions per connected platform. — tools: `google_ads_get_insights`, `meta_get_insights`, `tiktok_get_insights`, `pinterest_run_report`
2. Merge into one currency-labelled table.

## Decision rules

- **When** A platform is connected but returns nothing → **conclude** Say 'no data returned', never zero: the difference matters.

## Evidence requirements

- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.

## Human approval boundary

- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

## Failure modes

- Mixed attribution windows across columns: label them or the table lies politely.

## Output

- **Readout**: The figures, with windows and accounts named.
- **Flags**: What deserves a deeper skill or a human decision.

## Related

- Skill: [cross-platform-performance](https://www.getmcpads.com/skills/cross-platform-performance.md)
- Skill: [weekly-performance-review](https://www.getmcpads.com/skills/weekly-performance-review.md)