# Skills 200 operating skills for media buyers and their agents: 26 deep contracts with quantified decision rules, and 174 recipes covering the daily work of every connected platform. Tools are the bricks; skills are the instructions. Every tool named in a skill exists in the gateway, and a test enforces it. Discovery mirrors the tools: call `search_skills` on any MCP endpoint to find skills by need, then `get_skill` for the full contract. ## Meta Ads - [Creative fatigue](https://www.getmcpads.com/skills/creative-fatigue.md) **(deep)**: Separate creatives that are worn out from creatives that never worked, and rank refresh candidates by spend at risk. - [Meta delivery diagnosis](https://www.getmcpads.com/skills/meta-delivery-diagnosis.md) **(deep)**: Name the binding constraint on a Meta ad set that will not spend, using Meta's own diagnostics before any theory. - [Audience overlap](https://www.getmcpads.com/skills/audience-overlap.md) **(deep)**: Stop paying auction premiums against yourself, with the overlapping pairs named and sized. - [Lift study readout](https://www.getmcpads.com/skills/lift-study-readout.md) **(deep)**: Turn a lift study into a decision-grade readout: effect, confidence, caveats, and the decisions it does and does not support. - [Campaign readout](https://www.getmcpads.com/skills/meta-campaign-readout.md): Campaign performance ranked by spend, with objectives and buying types visible. - [Ad set readout](https://www.getmcpads.com/skills/meta-adset-readout.md): The ad set table for one campaign: audiences, budgets, delivery, results. - [Ad readout](https://www.getmcpads.com/skills/meta-ad-readout.md): Ad-level results joined to their creatives, so findings name assets. - [Creative inventory](https://www.getmcpads.com/skills/meta-creative-inventory.md): What creative actually runs: formats, ages, reuse across campaigns. - [Frequency check](https://www.getmcpads.com/skills/meta-frequency-check.md): Frequency by ad set against tolerance, with reach context. - [Audience inventory](https://www.getmcpads.com/skills/meta-audience-inventory.md): Every audience, its definition, size band and the ad sets using it. - [Pixel health](https://www.getmcpads.com/skills/meta-pixel-health.md): Whether the pixel and its events still feed the account truth. - [Page posts review](https://www.getmcpads.com/skills/meta-page-posts-review.md): Which page posts are being amplified and what they carry. - [Instagram assets check](https://www.getmcpads.com/skills/meta-instagram-assets-check.md): Which Instagram accounts are wired, and what placement stories rely on them. - [Catalogue check](https://www.getmcpads.com/skills/meta-catalog-check.md): Whether the catalogue serves what the ads assume. - [Structure map](https://www.getmcpads.com/skills/meta-structure-map.md): The campaign tree with objectives, budgets and buying types, on one page. - [Activity log review](https://www.getmcpads.com/skills/meta-activity-log-review.md): Who changed what on the account, aligned against delivery moves. - [Brand safety review](https://www.getmcpads.com/skills/meta-brand-safety-review.md): What the account excludes and allows, against brand policy. - [Business assets map](https://www.getmcpads.com/skills/meta-business-assets-map.md): Which pages, pixels, catalogues and accounts exist, and what the connection reaches. - [Token health check](https://www.getmcpads.com/skills/meta-token-health-check.md): Whether the connection itself is about to fail, before it does. - [Entity search](https://www.getmcpads.com/skills/meta-search-entities.md): Resolve names to IDs across campaigns, ad sets and ads. - [Experiments inventory](https://www.getmcpads.com/skills/meta-experiments-inventory.md): The account's experiment history: what was tested, what concluded. - [Organic context](https://www.getmcpads.com/skills/meta-organic-context.md): What the brand's organic presence adds to or explains about paid results. - [Spend drop check](https://www.getmcpads.com/skills/meta-spend-drop-check.md): Why Meta spend fell: edits, delivery constraints, or auction. - [CPA spike check](https://www.getmcpads.com/skills/meta-cpa-spike-check.md): Why Meta CPA jumped: pixel, fatigue, auction, or edits. - [Naming fix run](https://www.getmcpads.com/skills/meta-naming-fix.md): Rename campaigns, ad sets and ads to the convention, previewed each. - [Monthly pack](https://www.getmcpads.com/skills/meta-monthly-pack.md): The Meta month in one document: results, movers, work done, next month. - [Budget pacing](https://www.getmcpads.com/skills/meta-budget-pacing.md): Whether Meta spend lands the month on target, with the platform's own budget mechanics respected. - [Placement readout](https://www.getmcpads.com/skills/meta-placement-readout.md): Feed, Stories, Reels, Audience Network: who earns, who leaks. - [Country readout](https://www.getmcpads.com/skills/meta-country-readout.md): Market-level truth inside multi-country campaigns. - [Video metrics readout](https://www.getmcpads.com/skills/meta-video-metrics-readout.md): ThruPlay, holds and drop-offs: what the video does before the click. - [Budget mode map](https://www.getmcpads.com/skills/meta-budget-mode-map.md): Where the budget lever actually sits, campaign by campaign. ## Pinterest Ads - [Pinterest planning](https://www.getmcpads.com/skills/pinterest-planning.md) **(deep)**: Plan Pinterest launches on the platform's demand data instead of transplanting Meta assumptions. - [Campaign readout](https://www.getmcpads.com/skills/pinterest-campaign-readout.md): Campaign performance ranked by spend, objectives visible, archived counted. - [Delivery metrics readout](https://www.getmcpads.com/skills/pinterest-delivery-readout.md): Impressions, clicks, saves and spend, in Pinterest's own grammar. - [Pin analytics](https://www.getmcpads.com/skills/pinterest-pin-analytics.md): Which pins carry the account, organic and paid sides both. - [Audience insights readout](https://www.getmcpads.com/skills/pinterest-audience-insights-readout.md): Who engages the account: interests, categories, the planning raw material. - [Audiences inventory](https://www.getmcpads.com/skills/pinterest-audiences-inventory.md): The audience estate mapped to ad groups. - [Keyword intelligence readout](https://www.getmcpads.com/skills/pinterest-keyword-readout.md): Search terms and volumes in Pinterest's own search, for targeting and creative language. - [Trends readout](https://www.getmcpads.com/skills/pinterest-trends-readout.md): What rises, when it peaks, for the market in question. - [Targeting map](https://www.getmcpads.com/skills/pinterest-targeting-map.md): What the plan's segments translate to in Pinterest's taxonomy. - [Catalogue diagnostics](https://www.getmcpads.com/skills/pinterest-catalog-diagnostics-quick.md): Feed ingestion and product status on the Pinterest side. - [Catalogue performance](https://www.getmcpads.com/skills/pinterest-catalog-performance.md): Which products Pinterest actually sells, at SKU grain. - [Conversion setup check](https://www.getmcpads.com/skills/pinterest-conversion-setup-check.md): Whether the tag and events feed the account truthfully. - [Billing review](https://www.getmcpads.com/skills/pinterest-billing-review.md): What was billed, against what was planned. - [Organic inventory](https://www.getmcpads.com/skills/pinterest-organic-inventory.md): What organic presence exists to amplify or learn from. - [Lead assets check](https://www.getmcpads.com/skills/pinterest-lead-assets-check.md): Whether lead forms and their wiring stand ready. - [Delivery estimate](https://www.getmcpads.com/skills/pinterest-delivery-estimate.md): What the drafted targeting buys at the intended budget. - [Specialized exports](https://www.getmcpads.com/skills/pinterest-specialized-exports.md): The exports packaged reports do not cover. - [Targeting report](https://www.getmcpads.com/skills/pinterest-targeting-report.md): Which targeting choices earn: interests, keywords, demographics. - [Business assets map](https://www.getmcpads.com/skills/pinterest-business-assets-map.md): What exists and what the connection reaches. - [Platform resources](https://www.getmcpads.com/skills/pinterest-platform-resources.md): The platform-level reference data behind the account reads. - [Spend drop check](https://www.getmcpads.com/skills/pinterest-spend-drop-check.md): Why Pinterest spend fell: statuses, budgets, or delivery. - [CPA spike check](https://www.getmcpads.com/skills/pinterest-cpa-spike-check.md): Why Pinterest CPA jumped: tag, lag, or auction. - [Monthly pack](https://www.getmcpads.com/skills/pinterest-monthly-pack.md): The Pinterest month in one document: results, movers, work done, next month. - [Budget pacing](https://www.getmcpads.com/skills/pinterest-budget-pacing.md): Whether Pinterest spend lands the month on target, with the platform's own budget mechanics respected. - [Country readout](https://www.getmcpads.com/skills/pinterest-country-readout.md): Market-level truth for multi-market Pinterest accounts. ## Google Ads - [Account audit](https://www.getmcpads.com/skills/account-audit.md) **(deep)**: Turn an unfamiliar ad account into a ranked list of problems and confirmations, each backed by numbers. - [Weekly performance review](https://www.getmcpads.com/skills/weekly-performance-review.md) **(deep)**: Produce the week's cross-platform picture with explanations, not just deltas. - [Search waste](https://www.getmcpads.com/skills/google-search-waste.md) **(deep)**: Produce the exact list of terms to negative, with the spend each one burned as the proof. - [PMax diagnostics](https://www.getmcpads.com/skills/pmax-diagnostics.md) **(deep)**: Make an opaque campaign type inspectable: placements, asset health and spend, in one ranked view. - [Cross-platform performance](https://www.getmcpads.com/skills/cross-platform-performance.md) **(deep)**: Answer 'which platform earns its budget' with comparable numbers and explicit caveats, not four self-graded report cards. - [Budget reallocation](https://www.getmcpads.com/skills/budget-reallocation.md) **(deep)**: Reallocate with discipline: right sizes, right order, previews first, and a rollback path. - [Anomaly investigation](https://www.getmcpads.com/skills/campaign-anomaly-investigation.md) **(deep)**: Name the cause of a sudden change, with evidence, in minutes, checking causes in the order of their base rates. - [Agency client review](https://www.getmcpads.com/skills/agency-client-review.md) **(deep)**: Assemble a client-ready narrative where every figure survives the client's own dashboard check. - [Shopping feed health](https://www.getmcpads.com/skills/shopping-feed-health.md) **(deep)**: Find the products the platforms refuse to serve, and rank feed fixes by the revenue they unlock. - [Product performance](https://www.getmcpads.com/skills/product-performance.md) **(deep)**: Rank products by advertising efficiency with names, not item IDs, so the merchandising decision is readable. - [Keyword expansion](https://www.getmcpads.com/skills/keyword-expansion.md) **(deep)**: Deliver a keyword plan the account can actually absorb: net-new terms, sized, grouped, costed. - [Paid and organic overlap](https://www.getmcpads.com/skills/paid-organic-overlap.md) **(deep)**: Quantify the overlap between paid and organic search, and separate defensible spend from probable substitution. - [Landing page audit](https://www.getmcpads.com/skills/landing-page-audit.md) **(deep)**: Rank paid landing pages by the money they lose, with the cause class attached: broken, slow, or unconvincing. - [New client onboarding](https://www.getmcpads.com/skills/new-client-onboarding.md) **(deep)**: Compress the first week of account discovery into one structured pass with a written baseline. - [Campaign launch QA](https://www.getmcpads.com/skills/campaign-launch-qa.md) **(deep)**: Catch the launch errors that cost real money in the first 48 hours, before the first impression. - [Bid strategy review](https://www.getmcpads.com/skills/bid-strategy-review.md) **(deep)**: Judge bid strategies on the platform's own counterfactuals instead of folklore, and find the strategies working against their budgets. - [Campaign readout](https://www.getmcpads.com/skills/google-ads-campaign-readout.md): A clean campaign-level performance table, ranked by spend, with statuses attached. - [Ad group readout](https://www.getmcpads.com/skills/google-ads-adgroup-readout.md): The ad-group table for one campaign, spend-ranked, with statuses. - [Keyword performance](https://www.getmcpads.com/skills/google-ads-keyword-readout.md): Keywords ranked by spend with quality signals, cut to what is judgeable. - [Search terms mining](https://www.getmcpads.com/skills/google-ads-search-terms-mining.md): The real queries behind the keywords: converters to add, junk to negative. - [Budget pacing](https://www.getmcpads.com/skills/google-ads-budget-pacing.md): Whether spend will land on target, campaign by campaign, with shared budgets untangled. - [Change history review](https://www.getmcpads.com/skills/google-ads-change-history-review.md): Who changed what, when, on what — the account's black box recorder. - [Conversion actions review](https://www.getmcpads.com/skills/google-ads-conversion-actions-review.md): Which conversion actions count, which bid, which are dead, and what 'conversions' actually sums. - [Recommendations triage](https://www.getmcpads.com/skills/google-ads-recommendations-triage.md): Google's suggestions sorted into worth-it, ignore, and actively-harmful. - [Geo performance](https://www.getmcpads.com/skills/google-ads-geo-performance.md): Where the money works: performance by location against the targeting's intent. - [Device performance](https://www.getmcpads.com/skills/google-ads-device-performance.md): Whether mobile, desktop and tablet earn their shares, campaign by campaign. - [Ad schedule review](https://www.getmcpads.com/skills/google-ads-schedule-review.md): Whether the schedule matches when conversions actually happen. - [Shopping readout](https://www.getmcpads.com/skills/google-ads-shopping-readout.md): Product-level Shopping truth: what serves, what sells, what silently sits. - [PMax placements readout](https://www.getmcpads.com/skills/google-ads-pmax-placements-readout.md): The placement distribution PMax does not volunteer. - [PMax asset coverage](https://www.getmcpads.com/skills/google-ads-asset-coverage-check.md): Which asset groups lack the assets Google says it wants. - [Simulations readout](https://www.getmcpads.com/skills/google-ads-simulations-readout.md): What Google's own counterfactuals say a change would trade. - [Account map](https://www.getmcpads.com/skills/google-ads-account-map.md): The MCC tree with names, so nobody works on IDs. - [Custom GAQL report](https://www.getmcpads.com/skills/google-ads-custom-gaql-report.md): The exact table nothing pre-built provides, validated before it runs. - [Keyword ideas](https://www.getmcpads.com/skills/google-ads-keyword-ideas-quick.md): Fast candidate terms with volumes, for a brief or a brainstorm. - [Keyword forecast](https://www.getmcpads.com/skills/google-ads-forecast-quick.md): What a keyword list would buy at a bid level, from Google's forecast. - [Geo target lookup](https://www.getmcpads.com/skills/google-ads-geo-targets-suggest.md): The exact geo target constants for the market brief, ambiguities resolved. - [Paid and organic quick check](https://www.getmcpads.com/skills/google-ads-paid-organic-quick.md): The combined view for specific queries, without the full overlap study. - [Bidding strategy map](https://www.getmcpads.com/skills/google-ads-bidding-strategy-map.md): The strategy inventory: who optimises what, toward which target. - [Landing pages readout](https://www.getmcpads.com/skills/google-ads-landing-pages-readout.md): Which URLs take the clicks, and their mobile health, in one table. - [Brand vs non-brand split](https://www.getmcpads.com/skills/google-ads-brand-nonbrand-split.md): The two economies of a search account, separated before anyone quotes an average. - [Impression share readout](https://www.getmcpads.com/skills/google-ads-impression-share-readout.md): How much of the available auction the account wins, and whether budget or rank loses the rest. - [Disapproval scan](https://www.getmcpads.com/skills/google-ads-disapproval-scan.md): What policy stopped, before it is discovered as silent underdelivery. - [Spend drop check](https://www.getmcpads.com/skills/google-ads-spend-drop-check.md): Why Google spend fell: humans, budgets, policy or auction, in that order. - [CPA spike check](https://www.getmcpads.com/skills/google-ads-cpa-spike-check.md): Why Google CPA jumped: measurement, mix, competition or bids. - [No-delivery check](https://www.getmcpads.com/skills/google-ads-no-delivery-check.md): Why a campaign shows zero impressions: the eligibility chain, walked. - [Naming fix run](https://www.getmcpads.com/skills/google-ads-naming-fix.md): Rename the violators the naming audit found, previewed one by one. - [Monthly pack](https://www.getmcpads.com/skills/google-ads-monthly-pack.md): The Google Ads month in one document: results, movers, work done, next month. - [Ad copy review](https://www.getmcpads.com/skills/google-ads-ad-copy-review.md): Which headlines and descriptions carry the ads, from the asset view. - [Quality Score review](https://www.getmcpads.com/skills/google-ads-quality-score-review.md): Where QS is lost: expected CTR, relevance, or landing experience. - [PMax vs Search overlap](https://www.getmcpads.com/skills/google-ads-pmax-search-cannibal-check.md): Whether PMax buys queries Search already wins, and at what cost difference. - [Audience readout](https://www.getmcpads.com/skills/google-ads-audience-readout.md): Which audience segments earn across campaigns. - [Assets and extensions readout](https://www.getmcpads.com/skills/google-ads-assets-extensions-readout.md): Whether the extensions earn their slots. - [Negative conflict check](https://www.getmcpads.com/skills/google-ads-negative-conflict-check.md): Where the negative lists fight the account's own winners. - [Video campaigns readout](https://www.getmcpads.com/skills/google-ads-video-readout.md): Video campaigns judged on video economics, not search metrics. ## TikTok Ads - [Spark Ads review](https://www.getmcpads.com/skills/spark-ads-review.md) **(deep)**: Decide where Spark Ads earn their place in the mix, on numbers instead of platform folklore. - [Campaign readout](https://www.getmcpads.com/skills/tiktok-campaign-readout.md): Campaign performance ranked by spend, objectives visible. - [Ad group readout](https://www.getmcpads.com/skills/tiktok-adgroup-readout.md): Ad groups with targeting, placements and results for one campaign. - [Ads readout](https://www.getmcpads.com/skills/tiktok-ads-readout.md): Ad-level truth including the archived inventory most reads silently drop. - [Video assets review](https://www.getmcpads.com/skills/tiktok-video-assets-review.md): Which videos run, their ages, and reuse across ad groups. - [Delivery check](https://www.getmcpads.com/skills/tiktok-delivery-check.md): What is actually serving, what is rejected, what is limited, right now. - [Audience inventory](https://www.getmcpads.com/skills/tiktok-audience-inventory.md): The audience estate with sizes and the ad groups using each. - [Events check](https://www.getmcpads.com/skills/tiktok-events-check.md): Whether the events the account optimises to actually fire. - [Spark inventory](https://www.getmcpads.com/skills/tiktok-spark-inventory.md): Which organic posts run as ads, and which authorisations expire when. - [Search readiness](https://www.getmcpads.com/skills/tiktok-search-readiness.md): Whether TikTok search is worth entering now, on the account's own signals. - [Targeting map](https://www.getmcpads.com/skills/tiktok-targeting-map.md): What targeting exists for the plan's segments, from the catalogue itself. - [Shop catalogue check](https://www.getmcpads.com/skills/tiktok-shop-catalog-check.md): Whether the shop catalogue serves what commerce campaigns assume. - [Raw report](https://www.getmcpads.com/skills/tiktok-raw-report.md): The exact table the packaged reads do not provide. - [Advertiser info check](https://www.getmcpads.com/skills/tiktok-advertiser-info-check.md): Currency, timezone and status per advertiser, the merge prerequisites. - [Entities raw probe](https://www.getmcpads.com/skills/tiktok-entities-raw-probe.md): Direct entity access for fields the packaged tools do not surface. - [Read endpoint probe](https://www.getmcpads.com/skills/tiktok-read-endpoint-probe.md): A GET passthrough for reads the catalogue has not packaged yet. - [Spend drop check](https://www.getmcpads.com/skills/tiktok-spend-drop-check.md): Why TikTok spend fell: delivery status, review, budgets, or auction. - [CPA spike check](https://www.getmcpads.com/skills/tiktok-cpa-spike-check.md): Why TikTok CPA jumped: events, fatigue, or auction seasonality. - [Monthly pack](https://www.getmcpads.com/skills/tiktok-monthly-pack.md): The TikTok month in one document: results, movers, work done, next month. - [Budget pacing](https://www.getmcpads.com/skills/tiktok-budget-pacing.md): Whether TikTok spend lands the month on target, with the platform's own budget mechanics respected. - [Placement readout](https://www.getmcpads.com/skills/tiktok-placement-readout.md): Where TikTok delivery lands and what each surface earns. - [Country readout](https://www.getmcpads.com/skills/tiktok-country-readout.md): Market truth inside consolidated advertisers. - [Video metrics readout](https://www.getmcpads.com/skills/tiktok-video-metrics-readout.md): Watch time, completions and drop points per creative. ## Search Console - [Organic decay triage](https://www.getmcpads.com/skills/organic-decay-triage.md) **(deep)**: Separate the three causes of organic loss that get confused, because each has a different owner and fix. - [Indexation health](https://www.getmcpads.com/skills/indexation-health.md) **(deep)**: Keep the revenue pages indexed and freshly crawled, and catch coverage regressions while they are still cheap. - [Search analytics readout](https://www.getmcpads.com/skills/gsc-search-readout.md): Clicks, impressions, CTR and position, with freshness checked first. - [Losses and gains](https://www.getmcpads.com/skills/gsc-losses-gains-quick.md): What moved, ranked by click impact, in one pass. - [Cannibalisation check](https://www.getmcpads.com/skills/gsc-cannibalization-quick.md): Whether the site's own pages compete on the queries that matter. - [Query clustering](https://www.getmcpads.com/skills/gsc-query-clusters.md): The site's queries grouped into themes a strategy can address. - [Search appearance trends](https://www.getmcpads.com/skills/gsc-appearance-trends.md): Whether rich results and features move CTR independent of rank. - [Search types compare](https://www.getmcpads.com/skills/gsc-search-types-compare.md): Which search surfaces carry the site, and which are untapped. - [URL inspection](https://www.getmcpads.com/skills/gsc-url-inspect.md): Google's own verdict on one page: indexed, canonical, last crawl. - [Bulk inspection](https://www.getmcpads.com/skills/gsc-bulk-inspect.md): Index verdicts across a template or section, quota-aware. - [Sitemap inventory](https://www.getmcpads.com/skills/gsc-sitemap-inventory.md): What sitemaps exist, when processed, with what result. - [Sitemap health](https://www.getmcpads.com/skills/gsc-sitemap-health-quick.md): Errors, warnings and coverage per sitemap file. - [Sitemap deltas](https://www.getmcpads.com/skills/gsc-sitemap-deltas.md): The site's own publication log, as Google sees it. - [Freshness watch](https://www.getmcpads.com/skills/gsc-freshness-watch.md): Whether Google re-reads the pages whose content moves. - [Large-site sampling plan](https://www.getmcpads.com/skills/gsc-large-site-sampling.md): Reliable index conclusions on a million-page site without a million inspections. - [Site inventory](https://www.getmcpads.com/skills/gsc-site-inventory.md): Which properties exist and which are ticked. - [Page readout](https://www.getmcpads.com/skills/gsc-page-readout.md): Which pages carry organic, the page-side of the query view. - [Country readout](https://www.getmcpads.com/skills/gsc-country-readout.md): Organic market map: where search brings whom. - [Device readout](https://www.getmcpads.com/skills/gsc-device-readout.md): Organic device split: positions and CTR per device class. - [Brand split](https://www.getmcpads.com/skills/gsc-brand-split.md): The two organic economies, separated before any trend claim. ## Google Analytics 4 - [Tracking audit](https://www.getmcpads.com/skills/tracking-audit.md) **(deep)**: Establish whether measurement is sound before anyone optimises against it. - [Funnel analysis](https://www.getmcpads.com/skills/funnel-analysis.md) **(deep)**: Name the step where users leave and the segment where it is worst, with measurement verified before conclusions. - [Traffic readout](https://www.getmcpads.com/skills/ga4-traffic-readout.md): Sessions, users and engagement over the window, with the channel cut. - [Channel performance](https://www.getmcpads.com/skills/ga4-channel-performance.md): Each channel's sessions, key events and revenue, the site-side view of media. - [Key events review](https://www.getmcpads.com/skills/ga4-key-events-review.md): Which events count as conversions, and whether they fire plausibly. - [Event parameters check](https://www.getmcpads.com/skills/ga4-event-params-check.md): Declared parameters versus filled ones, the metadata truth. - [Ecommerce readout](https://www.getmcpads.com/skills/ga4-ecommerce-readout.md): Revenue, items and funnels from the site's own till. - [Funnel quick read](https://www.getmcpads.com/skills/ga4-funnel-quick.md): The drop-off curve for an already-instrumented funnel. - [Realtime check](https://www.getmcpads.com/skills/ga4-realtime-check.md): Whether an event fires right now, during a launch or a fix. - [Pivot analysis](https://www.getmcpads.com/skills/ga4-pivot-analysis.md): The two-way cut a flat report cannot show. - [Audience inventory](https://www.getmcpads.com/skills/ga4-audience-inventory.md): Which audiences exist, their sizes, their diagnostics. - [Audience export run](https://www.getmcpads.com/skills/ga4-audience-export-run.md): The audience's actual membership, exported and quantified. - [BigQuery export check](https://www.getmcpads.com/skills/ga4-bigquery-export-check.md): Whether the raw-data pipeline downstream teams rely on is intact. - [Server-side tagging check](https://www.getmcpads.com/skills/ga4-server-side-check.md): Whether the server container still relays truthfully. - [Quotas check](https://www.getmcpads.com/skills/ga4-quotas-check.md): How much API budget remains before a big pull. - [Property config review](https://www.getmcpads.com/skills/ga4-property-config-review.md): Timezone, currency, retention, the settings every number inherits. - [Compatibility check](https://www.getmcpads.com/skills/ga4-compatibility-check.md): Whether the planned report's fields can legally combine. - [Batch reporting](https://www.getmcpads.com/skills/ga4-batch-reporting.md): Several cuts in one flight, quota-shaped. - [Property inventory](https://www.getmcpads.com/skills/ga4-property-inventory.md): What the connection can read, mapped and ticked-aware. - [Metadata lookup](https://www.getmcpads.com/skills/ga4-metadata-lookup.md): What fields exist on this property, custom definitions included. - [Query validation](https://www.getmcpads.com/skills/ga4-validate-before-run.md): Catch the shape errors before they cost a quota token. - [Signup funnel](https://www.getmcpads.com/skills/ga4-signup-funnel.md): The registration journey's drop-off, step by step. - [Checkout funnel](https://www.getmcpads.com/skills/ga4-checkout-funnel.md): Cart to purchase, the retail money path. - [Lead funnel](https://www.getmcpads.com/skills/ga4-lead-funnel.md): Visit to qualified lead, the B2B money path. - [Landing pages readout](https://www.getmcpads.com/skills/ga4-landing-readout.md): Which entry pages earn engagement and conversions. - [Geography readout](https://www.getmcpads.com/skills/ga4-geo-readout.md): The site's own market map: sessions, engagement, conversions by country. - [Device readout](https://www.getmcpads.com/skills/ga4-device-readout.md): Device-class truth from the site's own measurements. - [Events inventory](https://www.getmcpads.com/skills/ga4-events-inventory.md): Every event the property collects, ranked, orphans flagged. - [Source and medium audit](https://www.getmcpads.com/skills/ga4-source-medium-audit.md): Whether traffic lands in the buckets it should, before channel reports are trusted. ## Cross-platform - [All-platform snapshot](https://www.getmcpads.com/skills/all-platform-snapshot.md): One table: spend and results everywhere, right now. - [Health check sweep](https://www.getmcpads.com/skills/health-check-all.md): Which connections are alive, degraded or dead, before work starts. - [Account inventory sweep](https://www.getmcpads.com/skills/account-inventory-all.md): The full map of ticked accounts everywhere, with settings. - [Pixel audit sweep](https://www.getmcpads.com/skills/pixel-audit-all.md): Which platforms have working event wiring, in one table. - [Change log sweep](https://www.getmcpads.com/skills/change-log-sweep.md): Everything humans and systems changed, everywhere, in one timeline. - [Currency and timezone map](https://www.getmcpads.com/skills/currency-timezone-map.md): The conversion and alignment rules every merged table needs. - [Executive spend summary](https://www.getmcpads.com/skills/executive-spend-summary.md): Spend by platform and purpose, reconciled, caveated, one page. - [Promo readiness check](https://www.getmcpads.com/skills/promo-readiness-check.md): The T-minus checklist across platforms: budgets, creatives, feeds, tracking. - [Seasonal preflight](https://www.getmcpads.com/skills/seasonal-preflight.md): Budget headroom, learning stability and feed health before the season, not during. - [Spend freeze preview](https://www.getmcpads.com/skills/spend-freeze-preview.md): The full stop, staged as Safe Write previews, ready for one human yes. - [Naming consistency audit](https://www.getmcpads.com/skills/naming-consistency-audit.md): Whether names encode what reporting needs, everywhere, the same way. - [UTM consistency audit](https://www.getmcpads.com/skills/utm-consistency-audit.md): Whether the links ads carry land in GA4 as the channels they claim. - [Catalogue coverage sweep](https://www.getmcpads.com/skills/catalog-coverage-all.md): Which products serve where, the cross-platform commerce map. - [Post-incident verification](https://www.getmcpads.com/skills/post-incident-verification.md): Proof that everything restarted, nothing forgotten, learning acknowledged. - [Creative sweep](https://www.getmcpads.com/skills/cross-platform-creative-sweep.md): The best and worst performing creative everywhere, one ranked view. - [Morning check](https://www.getmcpads.com/skills/morning-check.md): Overnight surprises caught before the client sees them. - [Alert baseline builder](https://www.getmcpads.com/skills/alert-baseline-builder.md): What 'normal' is, per account and metric, so deviations mean something. - [Data freshness map](https://www.getmcpads.com/skills/data-freshness-map.md): The lag table: what 'today' means on every platform, written down once.