# TikTok Ads setup

> Connect TikTok Ads to Claude, ChatGPT, Codex or any MCP client, what to ask it once it is connected, and the 32 tools behind the answers.

[Guides](https://www.getmcpads.com/guides)

## For you

Auction reporting, creative fatigue recipes, audience overlap, Spark Ads joins.

## Connect it

1. Open the dashboard and choose this platform.
2. Approve the consent screen. The gateway stores an encrypted refresh token, never a password.
3. Tick the accounts to expose. Nothing is readable until you do.
4. Paste the endpoint into your assistant, or use the shared one for every platform at once.

TikTok Ads on its own endpoint

```text
https://mcp.getmcpads.com/tiktok-ads/mcp
```

## What to ask

```text
Which creatives are fatiguing, and what should we swap them for?
Are two ad groups bidding against each other?
How are the Spark Ads performing against the organic posts behind them?
What targeting options exist for this market?
Is the shop catalogue clean?
```

## What answers each one

| Question | Tools |
| --- | --- |
| Which creatives are fatiguing, and what should we swap them for? | [`tiktok_get_creative_fatigue_recipes`](https://www.getmcpads.com/docs/sources/tiktok-ads/tools/tiktok_get_creative_fatigue_recipes), [`tiktok_get_insights`](https://www.getmcpads.com/docs/sources/tiktok-ads/tools/tiktok_get_insights) |
| Are two ad groups bidding against each other? | [`tiktok_get_audience_overlap`](https://www.getmcpads.com/docs/sources/tiktok-ads/tools/tiktok_get_audience_overlap), [`tiktok_get_adgroups`](https://www.getmcpads.com/docs/sources/tiktok-ads/tools/tiktok_get_adgroups) |
| How are the Spark Ads performing against the organic posts behind them? | [`tiktok_get_spark_organic_joins`](https://www.getmcpads.com/docs/sources/tiktok-ads/tools/tiktok_get_spark_organic_joins), [`tiktok_get_spark_ads`](https://www.getmcpads.com/docs/sources/tiktok-ads/tools/tiktok_get_spark_ads) |
| What targeting options exist for this market? | [`tiktok_get_targeting_catalog`](https://www.getmcpads.com/docs/sources/tiktok-ads/tools/tiktok_get_targeting_catalog) |
| Is the shop catalogue clean? | [`tiktok_get_shop_catalog_diagnostics`](https://www.getmcpads.com/docs/sources/tiktok-ads/tools/tiktok_get_shop_catalog_diagnostics) |

## What it can change

Pause or resume a campaign or ad group. Change a campaign or ad group budget. Create a campaign, always paused.

> **Warning** 5 write tools, absent from the tool list on the Free plan. Each one previews by default and needs a second call with confirm before anything changes.

- [TikTok Ads reference](https://www.getmcpads.com/docs/sources/tiktok-ads): All 32 tools, with their parameters.
- [Metrics](https://www.getmcpads.com/docs/sources/tiktok-ads/metrics): 277 metrics you can request.
- [Dimensions](https://www.getmcpads.com/docs/sources/tiktok-ads/dimensions): 16 ways to break a report down.
- [Skills](https://www.getmcpads.com/skills): 34 operating procedures use this source.

## For your agent

|  |  |
| --- | --- |
| Platform id | `tiktok_ads` |
| Tool prefix | `tiktok_` |
| Account parameter | `advertiserId` |
| Dedicated endpoint | https://mcp.getmcpads.com/tiktok-ads/mcp |
| Tools | 32, 5 of which write |
| Announced by default | `tiktok_get_campaigns`, `tiktok_get_delivery_status`, `tiktok_get_insights`, `tiktok_health_check`, `tiktok_list_advertisers` |
| Metrics | 277, see /docs/sources/tiktok-ads/metrics |
| Dimensions | 16, see /docs/sources/tiktok-ads/dimensions |

## Scope requested from the platform

TikTok does not pass permissions through the authorization URL. They are attached to the app in Business Center and shown to the advertiser when access is granted.

## Reaching a tool that is not announced

```text
search_tools({ task: "..." })      find it
describe_tool({ name: "..." })     read its schema
run_tool({ name, args })           execute, with the same checks
```

## What will refuse you

- An account not ticked by the owner. Call `list_accounts` and use a `advertiserId` from it.
- A write on a plan without writes. The tool is absent from the list and refused if called anyway.
- A write without `confirm: true` returns a preview and applies nothing. That is not an error.
- A call to this platform on another platform's dedicated endpoint. The refusal names the URL that serves it.

## Questions this source answers

| Question | Tools, in order |
| --- | --- |
| Which creatives are fatiguing, and what should we swap them for? | `tiktok_get_creative_fatigue_recipes` then `tiktok_get_insights` |
| Are two ad groups bidding against each other? | `tiktok_get_audience_overlap` then `tiktok_get_adgroups` |
| How are the Spark Ads performing against the organic posts behind them? | `tiktok_get_spark_organic_joins` then `tiktok_get_spark_ads` |
| What targeting options exist for this market? | `tiktok_get_targeting_catalog` |
| Is the shop catalogue clean? | `tiktok_get_shop_catalog_diagnostics` |

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