# Reddit Ads setup

> Connect Reddit Ads to Claude, ChatGPT, Codex or any MCP client, what to ask it once it is connected, and the 50 tools behind the answers.

[Guides](https://www.getmcpads.com/guides)

## For you

Campaigns, ad groups, ads, communities and audience targeting, creative assets, catalogs and native reporting.

> **Note** External assistant access is pending Reddit clarification. Authorized operators can manage the test connection; the implemented tools are documented here but are not publicly callable yet.

## Connect it

1. Open Sources to review access status. Authorized operators can open connection setup; external assistants must wait until access is enabled.
2. Approve the consent screen. The gateway stores an encrypted refresh token, never a password.
3. Tick the accounts to expose. Nothing is readable until you do.
4. Paste the endpoint into your assistant, or use the shared one for every platform at once.

Reddit Ads on its own endpoint

```text
https://mcp.getmcpads.com/reddit-ads/mcp
```

## What to ask

```text
Report campaign performance for the last 30 days with native units.
Show configured targeting, audience inclusions and exclusions.
Prepare a campaign, group and ad, keeping everything paused.
Show the actual creative assets linked to ads.
```

## What answers each one

| Question | Tools |
| --- | --- |
| Report campaign performance for the last 30 days with native units. | [`reddit_get_campaigns`](https://www.getmcpads.com/docs/sources/reddit-ads/tools/reddit_get_campaigns), [`reddit_get_insights`](https://www.getmcpads.com/docs/sources/reddit-ads/tools/reddit_get_insights) |
| Show configured targeting, audience inclusions and exclusions. | [`reddit_get_ad_groups`](https://www.getmcpads.com/docs/sources/reddit-ads/tools/reddit_get_ad_groups), [`reddit_get_targeting`](https://www.getmcpads.com/docs/sources/reddit-ads/tools/reddit_get_targeting), [`reddit_get_custom_audiences`](https://www.getmcpads.com/docs/sources/reddit-ads/tools/reddit_get_custom_audiences) |
| Prepare a campaign, group and ad, keeping everything paused. | [`reddit_get_write_schema`](https://www.getmcpads.com/docs/sources/reddit-ads/tools/reddit_get_write_schema), [`reddit_create_campaign`](https://www.getmcpads.com/docs/sources/reddit-ads/tools/reddit_create_campaign), [`reddit_create_ad_group`](https://www.getmcpads.com/docs/sources/reddit-ads/tools/reddit_create_ad_group), [`reddit_create_ad`](https://www.getmcpads.com/docs/sources/reddit-ads/tools/reddit_create_ad) |
| Show the actual creative assets linked to ads. | [`reddit_get_ads`](https://www.getmcpads.com/docs/sources/reddit-ads/tools/reddit_get_ads), [`reddit_list_ad_creatives`](https://www.getmcpads.com/docs/sources/reddit-ads/tools/reddit_list_ad_creatives) |

## What it can change

Create and edit paused campaigns, ad groups and ads; import creative assets, manage posts, audience configuration and catalog products. Every write previews before confirmation.

> **Warning** 19 write tools, absent from the tool list on the Free plan. Each one previews by default and needs a second call with confirm before anything changes.

- [Reddit Ads reference](https://www.getmcpads.com/docs/sources/reddit-ads): All 50 tools, with their parameters.
- [Metrics](https://www.getmcpads.com/docs/sources/reddit-ads/metrics): 416 metrics you can request.
- [Dimensions](https://www.getmcpads.com/docs/sources/reddit-ads/dimensions): 37 dimensions and report attributes.
- [Skills](https://www.getmcpads.com/skills): 4 operating procedures use this source.

## For your agent

> **Note** External assistant access is pending Reddit clarification. Authorized operators can manage the test connection; the implemented tools are documented here but are not publicly callable yet.

|  |  |
| --- | --- |
| Platform id | `reddit_ads` |
| Tool prefix | `reddit_` |
| Account parameter | `adAccountId` |
| Dedicated endpoint | https://mcp.getmcpads.com/reddit-ads/mcp |
| Tools | 50, 19 of which write |
| Announced by default | `reddit_get_ad_groups`, `reddit_get_campaigns`, `reddit_get_insights`, `reddit_get_targeting`, `reddit_health_check`, `reddit_list_ad_creatives` |
| Metrics | 416, see /docs/sources/reddit-ads/metrics |
| Dimensions | 37, see /docs/sources/reddit-ads/dimensions |

## Scope requested from the platform

| Scope | Grants | Allows writes |
| --- | --- | --- |
| `adsread` | Read authorized Reddit Ads accounts and reporting. External assistant access remains disabled pending Reddit clarification. | No |
| `adsedit` | Manage Reddit campaigns, ad groups, ads, assets and supported audience/catalog configuration. Test workflows are implemented; production assistant access remains disabled. | Yes |

## Reaching a tool that is not announced

```text
search_tools({ task: "..." })      find it
describe_tool({ name: "..." })     read its schema
run_tool({ name, args })           execute, with the same checks
```

## What will refuse you

- An account not ticked by the owner. Call `list_accounts` and use a `adAccountId` from it.
- A write on a plan without writes. The tool is absent from the list and refused if called anyway.
- A write without `confirm: true` returns a preview and applies nothing. That is not an error.
- A call to this platform on another platform's dedicated endpoint. The refusal names the URL that serves it.

## Questions this source answers

| Question | Tools, in order |
| --- | --- |
| Report campaign performance for the last 30 days with native units. | `reddit_get_campaigns` then `reddit_get_insights` |
| Show configured targeting, audience inclusions and exclusions. | `reddit_get_ad_groups` then `reddit_get_targeting` then `reddit_get_custom_audiences` |
| Prepare a campaign, group and ad, keeping everything paused. | `reddit_get_write_schema` then `reddit_create_campaign` then `reddit_create_ad_group` then `reddit_create_ad` |
| Show the actual creative assets linked to ads. | `reddit_get_ads` then `reddit_list_ad_creatives` |

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