# x_ads_update_line_item

> Update a line item's bid, budget, name, schedule, placements, goal, pacing, audience expansion (set audience_expansion=EXPANDED to turn on Optimized…

[Documentation](https://www.getmcpads.com/docs) / [Sources](https://www.getmcpads.com/docs/sources) / [X Ads](https://www.getmcpads.com/docs/sources/x-ads)

Update a line item's bid, budget, name, schedule, placements, goal, pacing, audience expansion (set audience_expansion=EXPANDED to turn on Optimized Targeting) or entity_status. Set entity_status=PAUSED to pause this ad group; pausing is only possible here, and activate_line_item is the only way to make it eligible to spend again. Preview by default. Ask the user to approve the exact account, target and parameters before confirm:true.

> **Warning** This tool changes the account. It is absent from the tool list on the Free plan, and it previews by default: without `confirm: true` it describes the change and applies nothing.

|  |  |
| --- | --- |
| Source | [X Ads](https://www.getmcpads.com/docs/sources/x-ads) |
| Kind | Write |
| Discovery | Reachable through `search_tools` and `run_tool` |
| Account parameter | `account_id` |
| Endpoint | https://mcp.getmcpads.com/x-ads/mcp |

## Parameters

| Name | Type | Required | Notes |
| --- | --- | --- | --- |
| `account_id` | string | Required | X Ads account ID selected in Sources. |
| `advertiser_domain` | string | Optional | New website domain of the advertiser (no protocol); required when placements includes PUBLISHER_N... |
| `android_app_store_identifier` | string | Optional | New Google Play package name of the promoted app, e.g. com.example.app. |
| `audience_expansion` | string | Optional | New audience expansion level; EXPANDED turns on what Ads Manager calls Optimized Targeting (off b... One of: `BROAD`, `DEFINED`, `EXPANDED`. |
| `bid_amount_local_micro` | integer | Optional | New bid in micros of the account currency; only with bid_strategy MAX or TARGET. |
| `bid_strategy` | string | Optional | New bidding strategy. One of: `AUTO`, `MAX`, `TARGET`. |
| `categories` | string | Optional | New comma-separated IAB content category IDs, e.g. IAB3-1,IAB19 (see list_iab_categories). |
| `daily_budget_amount_local_micro` | integer | Optional | New line item daily budget in micros. |
| `duration_in_days` | integer | Optional | New frequency_cap window (1, 7 or 30 days); set together with frequency_cap. |
| `end_time` | string | Optional | New end time (ISO 8601). |
| `entity_status` | string | Optional | Set PAUSED to pause this ad group (the only pause path). Resume with activate_line_item. One of: `PAUSED`. |
| `frequency_cap` | integer | Optional | New maximum times an ad can be delivered to a user within duration_in_days. |
| `goal` | string | Optional | New optimization goal (e.g. ENGAGEMENT, LINK_CLICKS, SITE_VISITS, WEBSITE_CONVERSIONS, FOLLOWERS,... |
| `ios_app_store_identifier` | string | Optional | New numeric Apple App Store ID of the promoted app, e.g. 333903271. |
| `line_item_id` | string | Required | Line item ID belonging to the selected X Ads account. |
| `name` | string | Optional | New line item name (1-255 characters). |
| `pay_by` | string | Optional | New unit to pay by. Only settable for APP_INSTALLS (APP_CLICK or APP_INSTALL) and REACH (IMPRESSI... One of: `APP_CLICK`, `APP_INSTALL`, `ENGAGEMENT`, `FOLLOW`, `IMPRESSION`, `LINK_CLICK`, `VIEW`, `VIEW_3S_100PCT`, `VIEW_6S`, `VIDEO_START`. |
| `placements` | string | Optional | New comma-separated placements, e.g. ALL_ON_TWITTER or TWITTER_TIMELINE,TWITTER_PROFILE. Valid va... |
| `primary_web_event_tag` | string | Optional | New website conversion tag (pixel) id; see list_web_event_tags. |
| `standard_delivery` | boolean | Optional | true paces spend evenly through the day; false spends as fast as possible (accelerated delivery, ... |
| `start_time` | string | Optional | New start time (ISO 8601). |
| `total_budget_amount_local_micro` | integer | Optional | New line item total budget in micros. |
| `confirm` | boolean | Optional | False previews only; true applies this exact change after explicit human confirmation. Default: `false`. |

## Calling it

Through run_tool, since it is not announced

```json
{
  "name": "run_tool",
  "arguments": {
    "name": "x_ads_update_line_item",
    "args": {
      "account_id": "<string>",
      "line_item_id": "<string>"
    }
  }
}
```

- [X Ads metrics](https://www.getmcpads.com/docs/sources/x-ads/metrics): What you can ask for.
- [X Ads dimensions](https://www.getmcpads.com/docs/sources/x-ads/dimensions): How you can break it down.

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