# meta_interpret_experiment_results

> Read and interpret A/B test or conversion lift study results with confidence guardrails, cells, objectives, and optional cell entities.

[Documentation](https://www.getmcpads.com/docs) / [Sources](https://www.getmcpads.com/docs/sources) / [Meta Ads](https://www.getmcpads.com/docs/sources/meta-ads)

Read and interpret A/B test or conversion lift study results with confidence guardrails, cells, objectives, and optional cell entities.

|  |  |
| --- | --- |
| Source | [Meta Ads](https://www.getmcpads.com/docs/sources/meta-ads) |
| Kind | Read |
| Discovery | Reachable through `search_tools` and `run_tool` |
| Account parameter | `adAccountId` |
| Endpoint | https://mcp.getmcpads.com/meta-ads/mcp |

## Parameters

| Name | Type | Required | Notes |
| --- | --- | --- | --- |
| `studyId` | string | Optional | Specific Ad Study ID to interpret. |
| `adAccountId` | string | Optional | Ad account ID used to discover ad_studies when studyId is omitted. |
| `includeCellEntities` | boolean | Optional | Also read campaigns/adsets/adaccounts attached to each study cell. Default: `false`. |
| `cellEntityType` | string | Optional | One of: `campaigns`, `adsets`, `adaccounts`. Default: `"campaigns"`. |
| `limit` | integer | Optional | Default: `50`. |

## Calling it

Through run_tool, since it is not announced

```json
{
  "name": "run_tool",
  "arguments": {
    "name": "meta_interpret_experiment_results",
    "args": {}
  }
}
```

- [Meta Ads metrics](https://www.getmcpads.com/docs/sources/meta-ads/metrics): What you can ask for.
- [Meta Ads dimensions](https://www.getmcpads.com/docs/sources/meta-ads/dimensions): How you can break it down.

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