# linkedin_get_demographics

> Break LinkedIn delivery down by professional demographics: company, company size, industry, seniority, job title, job function or location.

[Documentation](https://www.getmcpads.com/docs) / [Sources](https://www.getmcpads.com/docs/sources) / [LinkedIn Ads](https://www.getmcpads.com/docs/sources/linkedin-ads)

Break LinkedIn delivery down by professional demographics: company, company size, industry, seniority, job title, job function or location. These are the numbers LinkedIn is bought for, and they come with limits the tool states alongside the rows.

> **Note** Advertising API Development tier. Test-account writes only; Standard access is not yet approved.

|  |  |
| --- | --- |
| Source | [LinkedIn Ads](https://www.getmcpads.com/docs/sources/linkedin-ads) |
| Kind | Read |
| Discovery | Reachable through `search_tools` and `run_tool` |
| Account parameter | `adAccountId` |
| Endpoint | https://mcp.getmcpads.com/linkedin-ads/mcp |

## Parameters

| Name | Type | Required | Notes |
| --- | --- | --- | --- |
| `adAccountId` | string | Required | Selected LinkedIn advertising account, numeric ID. |
| `campaignIds` | array | Optional | campaignIds. |
| `campaignGroupIds` | array | Optional | Restrict reporting to these owned campaign-group IDs. |
| `breakdown` | string | Required | Which professional demographic to group by. One of: `MEMBER_COMPANY`, `MEMBER_COMPANY_SIZE`, `MEMBER_INDUSTRY`, `MEMBER_SENIORITY`, `MEMBER_JOB_TITLE`, `MEMBER_JOB_FUNCTION`, `MEMBER_COUNTRY_V2`, `MEMBER_REGION_V2`, `MEMBER_COUNTY`. |
| `startDate` | string | Required | startDate. |
| `endDate` | string | Optional | endDate. |
| `metrics` | array | Optional | Defaults to spend, impressions, clicks and CTR. Conversion value, carousel and reach fields are not available here. |
| `resolveNames` | boolean | Optional | Resolve the returned URNs to readable names. On by default. |
| `limit` | integer | Optional | Keep only the top rows by impressions. Defaults to 50. |

## Calling it

Through run_tool, since it is not announced

```json
{
  "name": "run_tool",
  "arguments": {
    "name": "linkedin_get_demographics",
    "args": {
      "adAccountId": "<string>",
      "breakdown": "MEMBER_COMPANY",
      "startDate": "<string>"
    }
  }
}
```

- [LinkedIn Ads metrics](https://www.getmcpads.com/docs/sources/linkedin-ads/metrics): What you can ask for.
- [LinkedIn Ads dimensions](https://www.getmcpads.com/docs/sources/linkedin-ads/dimensions): How you can break it down.

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