# google_ads_get_insights

> Query Google Ads performance insights with intelligent query planning. One of 38 Google Ads tools on the Get MCP Ads MCP gateway.

[Documentation](https://www.getmcpads.com/docs) / [Sources](https://www.getmcpads.com/docs/sources) / [Google Ads](https://www.getmcpads.com/docs/sources/google-ads)

Query Google Ads performance insights with intelligent query planning. Auto-generates GAQL, handles metric/segment incompatibilities by splitting queries.
Use google-ads://metrics for available metrics, google-ads://dimensions for dimensions.

|  |  |
| --- | --- |
| Source | [Google Ads](https://www.getmcpads.com/docs/sources/google-ads) |
| Kind | Read |
| Discovery | Announced in the tool list |
| Account parameter | `customerId` |
| Endpoint | https://mcp.getmcpads.com/google-ads/mcp |

## Parameters

| Name | Type | Required | Notes |
| --- | --- | --- | --- |
| `customerId` | string | Required | Google Ads customer ID (without dashes, e.g., 1234567890) |
| `resource` | string | Optional | GAQL FROM clause resource type (campaign, ad_group, ad_group_ad, keyword_view, shopping_performance_view, asset_group, geographic_view, video, search_term_view, landing_page_view, etc.) Default: `"campaign"`. |
| `metrics` | array | Required | Metric keys (e.g., impressions, clicks, cost_micros, conversions) |
| `dimensions` | array | Optional | Dimension keys (e.g., date, campaignName, device) |
| `startDate` | string | Optional | Start date YYYY-MM-DD. |
| `endDate` | string | Optional | End date YYYY-MM-DD. |
| `datePreset` | string | Optional | Predefined date range. One of: `TODAY`, `YESTERDAY`, `LAST_7_DAYS`, `LAST_14_DAYS`, `LAST_30_DAYS`, `LAST_90_DAYS`, `THIS_MONTH`, `LAST_MONTH`, `THIS_QUARTER`, `LAST_QUARTER`. |
| `orderBy` | string | Optional | Optional GAQL field to order by, e.g. metrics.impressions or campaign.name. |
| `orderDirection` | string | Optional | One of: `ASC`, `DESC`. Default: `"DESC"`. |
| `limit` | integer | Optional | Default: `500`. |

## Calling it

Directly, since it is announced

```json
{
  "name": "google_ads_get_insights",
  "arguments": {
    "customerId": "<string>",
    "metrics": "<array>"
  }
}
```

- [Google Ads metrics](https://www.getmcpads.com/docs/sources/google-ads/metrics): What you can ask for.
- [Google Ads dimensions](https://www.getmcpads.com/docs/sources/google-ads/dimensions): How you can break it down.

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