# google_ads_generate_keyword_historical_metrics

> Get Keyword Planner search-volume history for supplied keywords. One of 38 Google Ads tools on the Get MCP Ads MCP gateway.

[Documentation](https://www.getmcpads.com/docs) / [Sources](https://www.getmcpads.com/docs/sources) / [Google Ads](https://www.getmcpads.com/docs/sources/google-ads)

Get Keyword Planner search-volume history for supplied keywords. Returns average monthly searches, monthly volumes (up to 48 months), latest volume, computed 3-month and YoY changes, competition, CPC/bid ranges, close variants, and optional device totals. This is a read-only planless RPC.

|  |  |
| --- | --- |
| Source | [Google Ads](https://www.getmcpads.com/docs/sources/google-ads) |
| Kind | Read |
| Discovery | Reachable through `search_tools` and `run_tool` |
| Account parameter | `customerId` |
| Endpoint | https://mcp.getmcpads.com/google-ads/mcp |

## Parameters

| Name | Type | Required | Notes |
| --- | --- | --- | --- |
| `customerId` | string | Required | Google Ads serving customer ID; use the client account, not its MCC manager. |
| `keywords` | array | Required | Keywords to analyze; Google may combine near-exact close variants. |
| `geoTargetIds` | array | Optional | Geo target criterion IDs, e.g. 2250 for France; empty means all geographies. Default: `[]`. |
| `languageId` | string | Optional | Optional language criterion ID, e.g. 1002 for French; omit for all languages. |
| `network` | string | Optional | One of: `GOOGLE_SEARCH`, `GOOGLE_SEARCH_AND_PARTNERS`. Default: `"GOOGLE_SEARCH"`. |
| `includeAdultKeywords` | boolean | Optional | Default: `false`. |
| `includeAverageCpc` | boolean | Optional | Request legacy average CPC in addition to top-of-page bid ranges. Default: `true`. |
| `includeDeviceBreakdown` | boolean | Optional | Return aggregate searches by device across all requested keywords. Default: `false`. |
| `includeMonthlySearchVolumes` | boolean | Optional | Include every monthly point in the MCP output. Set false to trim an allowed response; Google's upstream series and the 50,000-point guard are unchanged. Default: `true`. |
| `historyMonths` | integer | Optional | History length when no explicit YYYY-MM range is supplied; 24 enables YoY calculation. Default: `24`. |
| `startYearMonth` | string | Optional | Optional inclusive historical range start YYYY-MM. |
| `endYearMonth` | string | Optional | Optional inclusive historical range end YYYY-MM. |

## Calling it

Through run_tool, since it is not announced

```json
{
  "name": "run_tool",
  "arguments": {
    "name": "google_ads_generate_keyword_historical_metrics",
    "args": {
      "customerId": "<string>",
      "keywords": "<array>"
    }
  }
}
```

- [Google Ads metrics](https://www.getmcpads.com/docs/sources/google-ads/metrics): What you can ask for.
- [Google Ads dimensions](https://www.getmcpads.com/docs/sources/google-ads/dimensions): How you can break it down.

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