# google_ads_generate_keyword_forecast_metrics

> Forecast impressions, clicks, CTR, CPC, cost, conversions, and CPA for a temporary keyword campaign.

[Documentation](https://www.getmcpads.com/docs) / [Sources](https://www.getmcpads.com/docs/sources) / [Google Ads](https://www.getmcpads.com/docs/sources/google-ads)

Forecast impressions, clicks, CTR, CPC, cost, conversions, and CPA for a temporary keyword campaign. Supports targeting, negatives, match type, three bidding strategies, explicit future dates, and an optional independent per-keyword breakdown. This read-only planless RPC does not create a campaign or saved plan.

|  |  |
| --- | --- |
| Source | [Google Ads](https://www.getmcpads.com/docs/sources/google-ads) |
| Kind | Read |
| Discovery | Reachable through `search_tools` and `run_tool` |
| Account parameter | `customerId` |
| Endpoint | https://mcp.getmcpads.com/google-ads/mcp |

## Parameters

| Name | Type | Required | Notes |
| --- | --- | --- | --- |
| `customerId` | string | Required | Google Ads serving customer ID; use a relevant client account for better estimates. |
| `keywords` | array | Required |  |
| `matchType` | string | Optional | One of: `EXACT`, `PHRASE`, `BROAD`. Default: `"BROAD"`. |
| `negativeKeywords` | array | Optional | Default: `[]`. |
| `negativeMatchType` | string | Optional | One of: `EXACT`, `PHRASE`, `BROAD`. Default: `"BROAD"`. |
| `geoTargetIds` | array | Optional | Default: `[]`. |
| `languageIds` | array | Optional | Default: `[]`. |
| `network` | string | Optional | One of: `GOOGLE_SEARCH`, `GOOGLE_SEARCH_AND_PARTNERS`. Default: `"GOOGLE_SEARCH"`. |
| `biddingStrategy` | string | Optional | One of: `MANUAL_CPC`, `MAXIMIZE_CLICKS`, `MAXIMIZE_CONVERSIONS`. Default: `"MANUAL_CPC"`. |
| `maxCpcBid` | number | Optional | Bid in standard account-currency units; required for MANUAL_CPC. |
| `dailyBudget` | number | Optional | Daily amount in standard currency units; required for maximize strategies and optional for MANUAL_CPC. |
| `maxCpcBidCeiling` | number | Optional | Optional standard-currency CPC ceiling for MAXIMIZE_CLICKS. |
| `conversionRate` | number | Optional | Expected conversion rate as a decimal, e.g. 0.02 for 2%. |
| `currencyCode` | string | Optional | Optional ISO 4217 conversion currency; account currency is used by default. |
| `startDate` | string | Optional | Optional inclusive future forecast start YYYY-MM-DD; supply with endDate. |
| `endDate` | string | Optional | Optional inclusive forecast end YYYY-MM-DD, no more than one year ahead; supply with startDate. |
| `includeKeywordBreakdown` | boolean | Optional | Make independent one-keyword forecast calls in addition to the combined campaign forecast. Default: `false`. |
| `keywordBreakdownLimit` | integer | Optional | Safety cap for additional rate-limited Keyword Planner requests. Default: `10`. |

## Calling it

Through run_tool, since it is not announced

```json
{
  "name": "run_tool",
  "arguments": {
    "name": "google_ads_generate_keyword_forecast_metrics",
    "args": {
      "customerId": "<string>",
      "keywords": "<array>"
    }
  }
}
```

- [Google Ads metrics](https://www.getmcpads.com/docs/sources/google-ads/metrics): What you can ask for.
- [Google Ads dimensions](https://www.getmcpads.com/docs/sources/google-ads/dimensions): How you can break it down.

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