# google_ads_create_conversion_action

> Create a WEBPAGE conversion action for a website tag (gtag) in the selected customer, then read back its tag snippet: sendTo (AW-ID/label) is what the site…

[Documentation](https://www.getmcpads.com/docs) / [Sources](https://www.getmcpads.com/docs/sources) / [Google Ads](https://www.getmcpads.com/docs/sources/google-ads)

Create a WEBPAGE conversion action for a website tag (gtag) in the selected customer, then read back its tag snippet: sendTo (AW-ID/label) is what the site fires. Google has no paused state for conversion actions: it is created ENABLED and secondary (outside bidding) unless primaryForGoal is true. Installs no website code and uploads no conversion. The customer must hold its own conversions (not a manager's cross-account tracking). Preview returns planHash; validateOnly asks Google; confirm requires the matching expectedPlanHash. No automatic retry: after an uncertain result, look the name up with google_ads_get_conversion_actions.

> **Warning** This tool changes the account. It is absent from the tool list on the Free plan, and it previews by default: without `confirm: true` it describes the change and applies nothing.

|  |  |
| --- | --- |
| Source | [Google Ads](https://www.getmcpads.com/docs/sources/google-ads) |
| Kind | Write |
| Discovery | Reachable through `search_tools` and `run_tool` |
| Account parameter | `customerId` |
| Endpoint | https://mcp.getmcpads.com/google-ads/mcp |

## Parameters

| Name | Type | Required | Notes |
| --- | --- | --- | --- |
| `customerId` | string | Required | Selected Google Ads customer ID, not the manager account. |
| `currency` | string | Required | Actual account currency as a three-letter ISO code; verified natively before writes. |
| `name` | string | Required | Exact conversion action name, unique in this customer. |
| `category` | string | Required | Native conversion category, for example SIGNUP for an account creation. One of: `SIGNUP`, `LEAD`, `SUBMIT_LEAD_FORM`, `PURCHASE`, `SUBSCRIBE_PAID`, `BEGIN_CHECKOUT`, `PAGE_VIEW`, `CONTACT`, `DEFAULT`. |
| `countingType` | string | Optional | ONE_PER_CLICK counts one conversion per ad click, the usual choice for sign-ups and leads. One of: `ONE_PER_CLICK`, `MANY_PER_CLICK`. Default: `"ONE_PER_CLICK"`. |
| `primaryForGoal` | boolean | Optional | True makes the action primary, so campaigns bidding on its category optimize for it. False keeps it secondary: reported in All conversions, outside bidding. Default: `false`. |
| `defaultValue` | number | Optional | Optional default conversion value in major units of currency. |
| `loginCustomerId` | string | Optional | Optional MCC ID; defaults to the selected account's inferred manager. |
| `testAccountOnly` | boolean | Optional | Require customer.test_account=true before writing. Use true when testing on a Google Ads test account. |
| `validateOnly` | boolean | Optional | Ask Google to validate without applying. Takes priority over confirm. |
| `confirm` | boolean | Optional | Apply only when true and expectedPlanHash matches the exact preview. |
| `expectedPlanHash` | string | Optional | SHA-256 planHash from the preview of this exact payload, required for application. |

## Calling it

Through run_tool, since it is not announced

```json
{
  "name": "run_tool",
  "arguments": {
    "name": "google_ads_create_conversion_action",
    "args": {
      "customerId": "<string>",
      "currency": "<string>",
      "name": "<string>",
      "category": "SIGNUP"
    }
  }
}
```

- [Google Ads metrics](https://www.getmcpads.com/docs/sources/google-ads/metrics): What you can ask for.
- [Google Ads dimensions](https://www.getmcpads.com/docs/sources/google-ads/dimensions): How you can break it down.

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