# bing_get_insights

> Submit an asynchronous Microsoft Ads report for the selected account. One of 39 Microsoft Advertising tools on the Get MCP Ads MCP gateway.

[Documentation](https://www.getmcpads.com/docs) / [Sources](https://www.getmcpads.com/docs/sources) / [Microsoft Advertising](https://www.getmcpads.com/docs/sources/bing-ads)

Submit an asynchronous Microsoft Ads report for the selected account. Poll the signed receipt with bing_get_report. Native column compatibility and sandbox data availability apply.

> **Note** External assistant access is not enabled. Sandbox testing and production account discovery are available to authorized operators. Publisher and external-tenant consent verification remain in progress; the developer token has already been obtained.

|  |  |
| --- | --- |
| Source | [Microsoft Advertising](https://www.getmcpads.com/docs/sources/bing-ads) |
| Kind | Read |
| Discovery | Announced in the tool list |
| Account parameter | `accountId` |
| Endpoint | https://mcp.getmcpads.com/bing-ads/mcp |

## Parameters

| Name | Type | Required | Notes |
| --- | --- | --- | --- |
| `accountId` | string | Required | Numeric Microsoft Advertising ID as a string, not an account number. |
| `reportType` | string | Required | One of: `AccountPerformanceReportRequest`, `CampaignPerformanceReportRequest`, `AdGroupPerformanceReportRequest`, `AdPerformanceReportRequest`, `KeywordPerformanceReportRequest`, `AgeGenderAudienceReportRequest`, `GeographicPerformanceReportRequest`. |
| `since` | string | Required |  |
| `until` | string | Required |  |
| `columns` | array | Required |  |

## Calling it

Directly, since it is announced

```json
{
  "name": "bing_get_insights",
  "arguments": {
    "accountId": "<string>",
    "reportType": "AccountPerformanceReportRequest",
    "since": "<string>",
    "until": "<string>",
    "columns": "<array>"
  }
}
```

- [Microsoft Advertising metrics](https://www.getmcpads.com/docs/sources/bing-ads/metrics): What you can ask for.
- [Microsoft Advertising dimensions](https://www.getmcpads.com/docs/sources/bing-ads/dimensions): How you can break it down.

---

This page as HTML: https://www.getmcpads.com/docs/sources/bing-ads/tools/bing_get_insights
Every page under /docs is available as Markdown: append `.md`, or send `Accept: text/markdown`.