# apple_ads_create_keyword

> Create a PAUSED positive keyword in a verified Apple ad group. A write tool that previews before it changes anything, one of 15 Apple Ads tools on the Get…

[Documentation](https://www.getmcpads.com/docs) / [Sources](https://www.getmcpads.com/docs/sources) / [Apple Ads](https://www.getmcpads.com/docs/sources/apple-ads)

Create a PAUSED positive keyword in a verified Apple ad group. Preview before confirming.

> **Note** OAuth provider registered. Live advertiser acceptance is in progress; Apple account roles apply.

> **Warning** This tool changes the account. It is absent from the tool list on the Free plan, and it previews by default: without `confirm: true` it describes the change and applies nothing.

|  |  |
| --- | --- |
| Source | [Apple Ads](https://www.getmcpads.com/docs/sources/apple-ads) |
| Kind | Write |
| Discovery | Reachable through `search_tools` and `run_tool` |
| Account parameter | `adAccountId` |
| Endpoint | https://mcp.getmcpads.com/apple-ads/mcp |

## Parameters

| Name | Type | Required | Notes |
| --- | --- | --- | --- |
| `adAccountId` | string | Required | A selected Apple Ads ad account from list_accounts. |
| `adGroupId` | string | Required | Apple numeric ID, as a string. |
| `text` | string | Required | Keyword text. |
| `matchType` | string | Required | Apple keyword match type. One of: `EXACT`, `BROAD`. |
| `bid` | object | Required | Positive decimal amount and the ad account currency. |
| `confirm` | boolean | Optional | False previews. True applies the approved change once. Do not blindly retry a write after a timeout. Default: `false`. |

## Calling it

Through run_tool, since it is not announced

```json
{
  "name": "run_tool",
  "arguments": {
    "name": "apple_ads_create_keyword",
    "args": {
      "adAccountId": "<string>",
      "adGroupId": "<string>",
      "text": "<string>",
      "matchType": "EXACT",
      "bid": "<object>"
    }
  }
}
```

- [Apple Ads metrics](https://www.getmcpads.com/docs/sources/apple-ads/metrics): What you can ask for.
- [Apple Ads dimensions](https://www.getmcpads.com/docs/sources/apple-ads/dimensions): How you can break it down.

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