# X launched an Ads MCP. What it is, and what this gateway does instead > X launched an Ads MCP. Get MCP Ads does not ship X Ads. Official posts, docs, and what this gateway runs instead. [Articles](https://www.getmcpads.com/articles) News. Published 30 Aug 2026. Updated 30 Aug 2026. By The Get MCP Ads team, published by BENLY HLG. ## In short X Business announced X Ads MCP on 21 Aug 2026: create, manage and optimize campaigns from the AI you already use, from an X Developer Platform account. Official docs list 23 tools at ads-api.x.com/mcp. Get MCP Ads does not ship X Ads. This gateway hosts 6 live sources on one URL instead. ## Key takeaways - X Business posted the launch on 21 Aug 2026. The product is X's, not this gateway. - Official docs at docs.x.com/x-ads-api/mcp list 23 tools on ads-api.x.com/mcp. - Campaigns and line items are created paused until explicitly activated, per those docs. - Get MCP Ads has no X Ads source. There is nothing to tick and nothing to call. - What this gateway ships instead: Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4, one URL, ticked-account allowlist. - Microsoft Advertising on this dashboard is soon: OAuth exists, tools do not. That row is not X. ## Spec | Field | Value | | --- | --- | | Product | Get MCP Ads | | Category | hosted MCP gateway | | Protocol | MCP (Model Context Protocol) | | Live sources | 6: Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4 | | Auth | OAuth 2.1 + dynamic client registration | | Transport | HTTPS, streamable HTTP | | Endpoint | `https://mcp.getmcpads.com/mcp` | | Account access | ticked-account allowlist, checked server-side | | X Ads on this gateway | None. No source, no tools | | Official X endpoint | `https://ads-api.x.com/mcp` | | Official X docs | `https://docs.x.com/x-ads-api/mcp` | | Official tool count | 23 (10 write), created paused | | Pricing | Free 0 (1 ad account, 1 seat, 200 tool calls per period, read only). Pro 39 per month. Team 99 per month. Agency 199 per month. | ## What did X launch? > Create, manage and optimize campaigns from the AI you already use with X Ads MCP. Now accessible with an X Developer Platform account. > > [X Business (@XBusiness), 21 Aug 2026](https://x.com/XBusiness/status/2090892103077278141) X Business said it out loud on 21 Aug 2026: create, manage and optimize campaigns from the AI you already use, now with an X Developer Platform account. The post carried a video. That is the launch, not a rumour and not a spec sheet we reconstructed after a blocked fetch. Three days later they published the article [X introduces Ads MCP: create and manage ads on X with AI connectors](https://x.com/XBusiness/status/2091948801238192296). Next to those posts sits the developer page this article now treats as primary: [X Ads MCP](https://docs.x.com/x-ads-api/mcp). The server URL on that page is [`https://ads-api.x.com/mcp`](https://ads-api.x.com/mcp). > X introduces Ads MCP: create and manage ads on X with AI connectors > > [X Business (@XBusiness), 24 Aug 2026](https://x.com/XBusiness/status/2091948801238192296) Those docs list 23 tools: nine account and inventory reads, two analytics, two targeting searches, ten writes. Auth is the advertiser's own OAuth2 token with `ads.read`, `ads.write` and `offline.access`. Campaigns and line items are always created paused. Nothing spends until `activate_campaign` or `activate_line_item`. Elon, the same day, [Use your AI to manage X ads!](https://x.com/elonmusk/status/2090911702879772854). Official @XBusiness is the source of record. ## Does Get MCP Ads ship X Ads? No. There is no X Ads source. The live sources are Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4. Microsoft Advertising is soon: OAuth exists, tools do not. An assistant connected to this gateway cannot list, pause or create X campaigns, because those tools are not in the catalogue. X Ads MCP versus this gateway | | X Ads MCP (theirs) | Get MCP Ads | | --- | --- | --- | | Whose server | X, first-party | Third-party hosted gateway | | Endpoint | `https://ads-api.x.com/mcp` | `https://mcp.getmcpads.com/mcp` | | X Ads tools | 23 on their server (10 write) | None | | Other live sources | X Ads | Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4 | 1. If the job is X Ads, use X's own Ads MCP at ads-api.x.com/mcp, not this gateway. 2. If the job is Google, Meta, TikTok, Pinterest, GA4 or Search Console, paste the Get MCP Ads URL into your MCP client. 3. Connect those platforms in the dashboard and tick accounts. 4. Do not look for an X row to tick. There is not one. ## When should you not use this gateway after the X launch? - The work is X Ads. Use X's server. We do not proxy it. - You need X's 23-tool catalogue, including activate_campaign. That lives at ads-api.x.com/mcp. - You need Microsoft Advertising tools today. Our OAuth exists; our tools do not. Microsoft's own MCP is a separate open pilot. ## Questions ### Do you have X Ads tools? No. There is no X Ads source on Get MCP Ads. X launched its own Ads MCP at ads-api.x.com/mcp, documented at docs.x.com/x-ads-api/mcp. That is a different product. Do not expect x_ads tools, and do not tick an X row in this dashboard. The live sources are Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, GA4 and Search Console. ### How many tools does X Ads MCP expose? Twenty-three, on X's developer page: nine account and read tools, two analytics, two targeting search, ten writes. Campaigns and line items are created paused. Scopes are ads.read, ads.write and offline.access. That count is X's inventory on X's server. We will not pretend it is ours, and we will not hide it behind a fetch failure. ### Can I add both X's URL and yours in one client? Yes, as two servers. X's Ads MCP is their endpoint and their OAuth. Get MCP Ads is mcp.getmcpads.com/mcp and our ticked-account allowlist. They do not share a token. Adding X's server does not create an X source inside this gateway. Adding ours does not proxy X. Two connectors, two products, two allowlists. ### Is Microsoft Advertising your answer to X? No. Microsoft Advertising on this dashboard is soon: OAuth exists, tools do not. Microsoft's official MCP is a separate open pilot on a Microsoft endpoint. X is absent here. Soon is not a substitute for X, and it is not their MCP either. If the job is Microsoft tools today, use Microsoft's pilot, not our badge. ### Will you ship X Ads later? This page describes what ships today. There is no X Ads source in the catalogue, the sitemap, or the dashboard picker. If that changes, the catalogue and this article's spec table have to change together. Until then, treat any assistant that claims an x_ads tool on this URL as inventing. Use X's URL for X. ### Why cover a product you do not sell? Because the query is real and the wrong answer is to imply we launched it. Official ads MCPs arrived in 2026. Naming X's server, embedding the X Business posts, linking docs.x.com/x-ads-api/mcp, and saying we do not ship it is the honest page. The landscape article places X next to Google, Meta, TikTok and Microsoft official servers. ## Sources - [Create, manage and optimize campaigns from the AI you already use with X Ads MCP](https://x.com/XBusiness/status/2090892103077278141) (X Business, 2026-08-21) - [X introduces Ads MCP: create and manage ads on X with AI connectors](https://x.com/XBusiness/status/2091948801238192296) (X Business, 2026-08-24) - [X Ads MCP](https://docs.x.com/x-ads-api/mcp) (X Developer Platform, 2026-08-21) - [X Ads MCP endpoint](https://ads-api.x.com/mcp) (X) - [Use your AI to manage X ads!](https://x.com/elonmusk/status/2090911702879772854) (Elon Musk, 2026-08-21) ## Related - [Official ads MCPs compared](https://www.getmcpads.com/articles/official-ads-mcp-landscape): X next to Google, Meta, TikTok, Microsoft. - [One MCP URL for six live sources](https://www.getmcpads.com/articles/one-mcp-url-six-sources): What this gateway ships instead. - [Microsoft Advertising MCP is in open pilot](https://www.getmcpads.com/articles/microsoft-advertising-mcp): Theirs, not our soon row. - [TikTok for Business MCP is live](https://www.getmcpads.com/articles/tiktok-ads-mcp-official): Another official server versus our source. ## Author Written by the team that ships Get MCP Ads, the hosted MCP gateway this page describes. Every count on the page is read from the tool catalogue rather than typed out, so it cannot drift from what the gateway serves. BENLY HLG publishes the site; Get MCP Ads is a separate product from Benly and does not read Benly data. --- This page as HTML: https://www.getmcpads.com/articles/x-ads-mcp Every page under /articles, /guides and /docs is available as Markdown: append `.md`, or send `Accept: text/markdown`.