# Official ads MCPs compared: Google, Meta, TikTok, Microsoft, X > Official ads MCPs compared from primary sources: hosting, auth, writes, status. Then what Get MCP Ads actually ships. No X or Microsoft tools here. [Articles](https://www.getmcpads.com/articles) List. Published 30 Aug 2026. Updated 30 Aug 2026. By The Get MCP Ads team, published by BENLY HLG. ## In short Five official ads MCPs are real in 2026: Google self-hosted with 3 read-only tools, Meta hosted at mcp.facebook.com/ads, TikTok with two URLs, Microsoft in open pilot, X at ads-api.x.com/mcp. Get MCP Ads ships none of X or Microsoft tools. It ships 6 live sources on one hosted URL, with a ticked-account allowlist. ## Key takeaways - Google official: 3 read-only tools, pipx or your Cloud Run, no Google-hosted URL. - Meta official: hosted at mcp.facebook.com/ads, Meta only, seven tool categories on the 14 Jul 2026 overview. No tool count on that page. - TikTok official: two URLs, around 400 tools flat and around 40 layered, help updated August 2026. - Microsoft official: open pilot, AAD OAuth, Learn endpoint, announced read-only on 17 Jun 2026. We do not ship those tools. - X official: 23 tools at ads-api.x.com/mcp, documented at docs.x.com/x-ads-api/mcp. We do not ship X Ads. - Get MCP Ads ships Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4 on one URL. Pinterest official is an alpha announcement; our Pinterest source is already live. ## Spec | Field | Value | | --- | --- | | Product | Get MCP Ads | | Category | hosted MCP gateway | | Protocol | MCP (Model Context Protocol) | | Live sources | 6: Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4 | | Auth | OAuth 2.1 + dynamic client registration | | Transport | HTTPS, streamable HTTP | | Endpoint | `https://mcp.getmcpads.com/mcp` | | Account access | ticked-account allowlist, checked server-side | | X Ads here | None | | Microsoft Advertising here | Soon: OAuth exists, tools do not | | Google Ads tools here | 38 (7 write) | | Pricing | Free 0 (1 ad account, 1 seat, 200 tool calls per period, read only). Pro 39 per month. Team 99 per month. Agency 199 per month. | ## How do official ads MCPs compare? Numbers below are only those printed on a primary page we fetched. Empty cells are omissions, not zeros. Official ads MCPs, sourced 30 Aug 2026 | Platform | Hosting | Auth (as documented) | Writes (as documented) | Status | | --- | --- | --- | --- | --- | | Google Ads | Self-host: pipx stdio or your Cloud Run. No Google-hosted URL | OAuth 2.0 or service account, plus developer token | Read-only in the current release (3 tools) | Public developer guide | | Meta Ads | Meta-hosted at mcp.facebook.com/ads | Meta Business sign-in, as Meta documents | Ad creation and management listed in seven categories | Overview updated 14 Jul 2026 | | TikTok Ads | TikTok-hosted, two URLs (flat ~400, layer ~40) | TikTok for Business, no developer key required per help article | Campaign management listed; exact write rules on TikTok's pages | Help updated August 2026 | | Microsoft Advertising | Microsoft endpoint, toolSetNames=OpenBeta | Azure AD OAuth | Open pilot announced as read-only (17 Jun 2026 blog) | Open pilot, Learn setup guide | | X Ads | X-hosted at ads-api.x.com/mcp | OAuth2: ads.read, ads.write, offline.access | 10 writes; campaigns and line items created paused | Documented 21 Aug 2026; X Business posted 21 and 24 Aug | Primary sources: [Google Ads MCP guide](https://developers.google.com/google-ads/api/docs/developer-toolkit/mcp-server), [Meta Ads MCP overview](https://developers.facebook.com/documentation/ads-commerce/ads-ai-connectors/ads-mcp-server/ads-mcp-server-overview) and [`mcp.facebook.com/ads`](https://mcp.facebook.com/ads), [TikTok help](https://ads.tiktok.com/resources/help/article/about-tiktok-for-business-mcp-server) plus [flat](https://business-api.tiktok.com/open_mcp/tt-ads-mcp-flat) and [layer](https://business-api.tiktok.com/open_mcp/tt-ads-mcp-layer), [Microsoft Learn setup](https://learn.microsoft.com/en-us/advertising/guides/mcp-setup), [Microsoft blog 17 Jun 2026](https://www.about.ads.microsoft.com/en/blog/post/june-2026/building-a-new-ai-economy-that-creates-value-for-everyone), [X Ads MCP docs](https://docs.x.com/x-ads-api/mcp) and [`ads-api.x.com/mcp`](https://ads-api.x.com/mcp), [X Business launch](https://x.com/XBusiness/status/2090892103077278141) and [X Business article](https://x.com/XBusiness/status/2091948801238192296). Pinterest is an alpha announcement on [17 Jun 2026 newsroom](https://newsroom.pinterest.com/news/cannes-2026/), not a fifth generally available self-serve URL on that post. ## What does Get MCP Ads actually ship? Six live sources on one hosted URL: Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4. OAuth 2.1 with dynamic client registration. Ticked-account allowlist, checked server-side including run_tool. Writes preview then confirm, absent on Free. There is no X Ads. Microsoft Advertising is soon: OAuth exists, tools do not. That soon row is not Microsoft's official MCP. 1. Read the official row that matches the platform you care about. 2. If that row is enough, use the first-party server. 3. If the question crosses six live sources, paste the Get MCP Ads URL into your MCP client. 4. Never assume this gateway has X Ads or Microsoft Advertising tools. ## When should you ignore this landscape? - You already know the job is one official server. Use that row's primary URL. - You need Snap, Reddit, LinkedIn, Amazon or another platform not in this table. - You need X Ads or Microsoft Advertising tools from Get MCP Ads. We do not ship them. ## Questions ### Do you have X Ads or Microsoft Advertising tools? No. There is no X Ads source. Microsoft Advertising is soon: OAuth exists, tools do not. X's reported endpoint and Microsoft's Learn endpoint are first-party servers. Connecting this gateway does not proxy them. Live sources are Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, GA4 and Search Console. ### Why is Pinterest not a sixth official row? Pinterest announced Pinterest MCP on 17 Jun 2026 with named alpha partners. That newsroom post does not publish a public URL or a tool count, so it is not a self-serve row in the official table. Get MCP Ads still ships a live Pinterest Ads source. Official alpha and our live source are different products. ### How many tools does X Ads MCP expose? X's developer docs at docs.x.com/x-ads-api/mcp list 23 tools: nine account and read tools, two analytics, two targeting search, and ten writes. Campaigns and line items are created paused until activate_campaign or activate_line_item. That inventory is X's, on X's server. This gateway does not ship it and does not proxy ads-api.x.com/mcp. ### Is Google official hosted like Meta? No. Google's guide is self-host: pipx stdio by default, or Cloud Run you operate. There is no Google-hosted Ads MCP URL on that page. Meta hosts mcp.facebook.com/ads. That hosting difference is why a third-party gateway still has a job for Google Ads next to GA4 and Search Console. ### Can I run official servers and this gateway together? Yes, as separate MCP connectors with separate OAuth. Official Meta plus this gateway means two Meta-capable paths. Official TikTok flat plus this gateway means two TikTok catalogues. Most desks pick one per platform to avoid two names for one campaign. Cross-platform questions still need one context; that is this URL. ### Does one URL here include official TikTok's 400 tools? No. TikTok's flat endpoint is TikTok's catalogue, around 400 tools at connection per their August 2026 help article. Our TikTok source is counted from our catalogue. We do not merge inventories. If you want their 400, use their URL. If you want TikTok next to Google and GA4, use ours. ### Where should an agency start? If every client is Meta-only, Meta official is the first-party default. If the book is Google plus Meta plus TikTok plus Search Console, one hosted URL with a ticked-account allowlist is the other shape. Seats and Agency caps live on the pricing page. The agency article walks that ICP without inventing prices. ## Sources - [Google Ads MCP server: Developer integration guide](https://developers.google.com/google-ads/api/docs/developer-toolkit/mcp-server) (Google, 2026) - [Ads MCP Server overview](https://developers.facebook.com/documentation/ads-commerce/ads-ai-connectors/ads-mcp-server/ads-mcp-server-overview) (Meta, 2026-07-14) - [About TikTok for Business MCP Server](https://ads.tiktok.com/resources/help/article/about-tiktok-for-business-mcp-server) (TikTok for Business, 2026-08) - [MCP Server Setup Guide](https://learn.microsoft.com/en-us/advertising/guides/mcp-setup) (Microsoft Learn, 2026) - [Microsoft Advertising MCP endpoint (OpenBeta)](https://partner.api.bingads.microsoft.com/ext/mcp/vnext?toolSetNames=OpenBeta) (Microsoft) - [Building a new AI economy that creates value for everyone](https://www.about.ads.microsoft.com/en/blog/post/june-2026/building-a-new-ai-economy-that-creates-value-for-everyone) (Microsoft Advertising, 2026-06-17) - [X Ads MCP](https://docs.x.com/x-ads-api/mcp) (X Developer Platform, 2026-08-21) - [X Ads MCP endpoint](https://ads-api.x.com/mcp) (X) - [X Business launch post](https://x.com/XBusiness/status/2090892103077278141) (X Business, 2026-08-21) - [X introduces Ads MCP](https://x.com/XBusiness/status/2091948801238192296) (X Business, 2026-08-24) - [Pinterest's new AI tools for the discovery era](https://newsroom.pinterest.com/news/cannes-2026/) (Pinterest Newsroom, 2026-06-17) ## Related - [One MCP URL for six live sources](https://www.getmcpads.com/articles/one-mcp-url-six-sources): What we ship after the table. - [X launched an Ads MCP](https://www.getmcpads.com/articles/x-ads-mcp): We do not ship it. - [TikTok for Business MCP is live](https://www.getmcpads.com/articles/tiktok-ads-mcp-official): Their two URLs versus our source. - [Microsoft Advertising MCP is in open pilot](https://www.getmcpads.com/articles/microsoft-advertising-mcp): Theirs, not our soon row. ## Author Written by the team that ships Get MCP Ads, the hosted MCP gateway this page describes. Every count on the page is read from the tool catalogue rather than typed out, so it cannot drift from what the gateway serves. BENLY HLG publishes the site; Get MCP Ads is a separate product from Benly and does not read Benly data. --- This page as HTML: https://www.getmcpads.com/articles/official-ads-mcp-landscape Every page under /articles, /guides and /docs is available as Markdown: append `.md`, or send `Accept: text/markdown`.