# Meta Ads MCP: mcp.facebook.com/ads vs a hosted gateway > Meta official mcp.facebook.com/ads versus a hosted gateway. We add five other live sources, a ticked-account allowlist, and preview/confirm writes. [Articles](https://www.getmcpads.com/articles) Compare. Published 30 Aug 2026. Updated 30 Aug 2026. By The Get MCP Ads team, published by BENLY HLG. ## In short Meta hosts an Ads MCP at mcp.facebook.com/ads for Meta ads only. Get MCP Ads is a third-party hosted gateway at one URL, with 6 live sources including Meta. We add a ticked-account allowlist checked server-side and writes that preview then confirm. The Free plan has no write tools. This is not a claim that we beat Meta on Meta. ## Key takeaways - Meta's official Ads MCP is remote-hosted at mcp.facebook.com/ads and is Meta only. - Meta's overview (14 Jul 2026) lists seven tool categories, including ad creation and management. It does not publish a tool count on that page, so this article does not invent one. - This gateway ships 39 Meta Ads tools from the catalogue, plus five other live sources on the same URL. - The ticked-account allowlist is checked server-side, including through `run_tool`. Connecting Business Manager is not enough. - Writes on this gateway preview then confirm. They are absent on Free. - Use Meta official when you want Meta only, from Meta. Use this gateway when the same assistant must also reach Google, TikTok, Pinterest, GA4 or Search Console. ## Spec | Field | Value | | --- | --- | | Product | Get MCP Ads | | Category | hosted MCP gateway | | Protocol | MCP (Model Context Protocol) | | Live sources | 6: Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4 | | Auth | OAuth 2.1 + dynamic client registration | | Transport | HTTPS, streamable HTTP | | Endpoint | `https://mcp.getmcpads.com/mcp` | | Account access | ticked-account allowlist, checked server-side | | Official Meta MCP | `https://mcp.facebook.com/ads` | | Meta Ads tools here | 39 (10 write) | | Pricing | Free 0 (1 ad account, 1 seat, 200 tool calls per period, read only). Pro 39 per month. Team 99 per month. Agency 199 per month. | ## What does Meta official mcp.facebook.com/ads actually do? Meta's [Ads MCP Server overview](https://developers.facebook.com/documentation/ads-commerce/ads-ai-connectors/ads-mcp-server/ads-mcp-server-overview) (updated 14 Jul 2026) describes a Meta-hosted MCP at [`https://mcp.facebook.com/ads`](https://mcp.facebook.com/ads). It works with any MCP-compatible agent. Tools are grouped into comprehensive reporting, ad creation and management, catalogue creation and management, signals and datasets, help and troubleshooting, A/B tests and conversion lift studies, and activity logs. That page does not state a tool count, so this article omits one. ## What does a hosted gateway add next to Meta? Not a louder Meta catalogue. The point is the other five live sources on the same URL (Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4), a ticked-account allowlist, OAuth 2.1 with dynamic client registration, and writes that preview then confirm. Meta remains the first-party path for Meta-only work. Official Meta Ads MCP versus this hosted gateway | | Hosting | Sources on that URL | Account access | Writes | | --- | --- | --- | --- | --- | | Official Meta Ads MCP | Meta-hosted at mcp.facebook.com/ads | Meta ads only | Whatever the Meta grant reaches | Ad creation and management, as Meta documents | | Get MCP Ads | Hosted gateway, `https://mcp.getmcpads.com/mcp` | 6 live sources, Meta included | Ticked-account allowlist, checked server-side | Preview then confirm; absent on Free | ## When should you stay on Meta official? - The work is Meta only and you want the first-party host. - You do not want a third party in the token path. - You need a Meta surface this gateway has not modelled. Meta's overview will move first on Meta-only features. ## When is a hosted gateway the better fit? - The same assistant must also read Google Ads, TikTok, Pinterest, GA4 or Search Console. - An agency desk needs a ticked-account allowlist so MCC or Business Manager OAuth does not expose every client. - Writes should preview, then confirm, and stay absent on Free. ## Questions ### Are you saying you beat Meta on Meta? No. Meta is the first-party host for Meta ads MCP. This page compares shapes: one platform versus six live sources, grant-wide reach versus a ticked-account allowlist, and Meta-defined writes versus preview-then-confirm on this gateway. If the job is Meta only, start with mcp.facebook.com/ads. If the job crosses platforms, one hosted URL is the other shape. ### How many tools does Meta official ship? Meta's Ads MCP overview updated 14 Jul 2026 lists seven categories and points to an available-tools inventory. It does not print a single number on that overview page, so this article does not invent one. Get MCP Ads Meta Ads is counted from our catalogue on every build, which is a different list. ### Do I need both URLs in Claude? Only if you want both shapes at once. Meta official is mcp.facebook.com/ads. This gateway is mcp.getmcpads.com/mcp. Putting both in Claude means two OAuth grants and two tool lists. Most desks pick one per job: Meta official for Meta-only reporting, or this gateway when Google, GA4 or Search Console sit in the same question. ### Does Business Manager OAuth expose every ad account here? No. Connecting a Meta Business Manager does not expose the client accounts under it. After OAuth, the dashboard lists what the token can reach and every account starts unticked. The gateway answers only for the IDs you tick. The check runs server-side on every call, including calls routed through run_tool. ### Can the Free plan write to Meta? No. Write tools are absent from the tool list on the Free plan, and calling one is refused before it reaches Meta. On a paid plan, every write previews first: without confirm set to true, the tool describes the change and applies nothing. That rule is this product's, not Meta's official MCP. ### Do you ship X Ads on the same URL? No. There is no X Ads source. Microsoft Advertising is soon: OAuth exists, tools do not. The six live sources are Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, GA4 and Search Console. Official X and Microsoft MCPs are separate products, covered in the landscape article. ## Sources - [Ads MCP Server overview](https://developers.facebook.com/documentation/ads-commerce/ads-ai-connectors/ads-mcp-server/ads-mcp-server-overview) (Meta, 2026-07-14) - [Meta Ads MCP endpoint](https://mcp.facebook.com/ads) (Meta) ## Related - [Meta Ads with your assistant](https://www.getmcpads.com/guides/sources/meta-ads): 39 tools, what to ask, what it can change. - [Meta Ads MCP Server](https://www.getmcpads.com/tools/meta-ads): The server itself: 39 tools, the endpoint, the repository. - [Meta Ads MCP API reference](https://www.getmcpads.com/docs/sources/meta-ads): Every parameter of every tool, with what it accepts. - [Pricing](https://www.getmcpads.com/pricing): Which plan includes writes. - [Connect Meta Ads to Claude](https://www.getmcpads.com/articles/meta-ads-mcp-claude): Claude Connectors versus Meta official. - [Official ads MCPs compared](https://www.getmcpads.com/articles/official-ads-mcp-landscape): Google, Meta, TikTok, Microsoft and X. - [One MCP URL for six live sources](https://www.getmcpads.com/articles/one-mcp-url-six-sources): The purchase thesis. ## Author Written by the team that ships Get MCP Ads, the hosted MCP gateway this page describes. Every count on the page is read from the tool catalogue rather than typed out, so it cannot drift from what the gateway serves. BENLY HLG publishes the site; Get MCP Ads is a separate product from Benly and does not read Benly data. --- This page as HTML: https://www.getmcpads.com/articles/meta-ads-mcp-official-vs-hosted Every page under /articles, /guides and /docs is available as Markdown: append `.md`, or send `Accept: text/markdown`.